Cracking the C-Suite: A Practical Guide to Creating a Shared Future with Your Executive Customers 

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Engage C-Suite Executives

Complimentary How-To Guide on Getting Close to your C-Suite Customers

"Cracking the C-Suite" ISBN: 978-0-557-08625-2

Authored by Eyal Danon,President of Ignite Advisory Group (World's #1 provider of Customer Advisory Board Services -   Today Serving Many of the Fortune 500)

C-level executive events are The Holy Grail

The best way to engage senior executives is to create a non-sales focused customer advisory board which puts these senior professionals in a closed forum of idea exchange with executives with similar jobs and responsibilities.  As the host company, you and your executive team will find yourself in very deep, insightful industry conversations and engaging team-building events with your most senior customers. These special opportunities enable you to:

  • Build rapport
  • Foster trust
  • Learn about their most critical challenges and business drivers
  • Identify opportunities to better serve their needs
  • Expand your sales opportunity with their organization

Read this complimentary book to learn more!

A little bit about us.

Ignite Advisory Group is the world's leading consultancy focused on customer and partner advisory boards. We've developed advisory board best practices from facilitating and managing over 200 advisory boards. Our solutions include a full range of customer and partner advisory board services, from complete outsourced management, assessment and benchmarking, on-site and hosted training to program mentorship. Ignite counts Dell, Cisco, Xerox, Qualcomm, Adobe, Iron Mountain, Arbor Networks, Brocade Networks and many others as customers. Contact us at 888-667-7072, [email protected] or Visit our blog at


“Stronger customer relationships from CAB programs is not limited to revenue and retention. Ryder was asked to participate in a member-led industry forum – the only carrier firm to be asked. We see a direct link in how CAB showcases our thought leadership by tackling industry issues that are relevant to members’ businesses.” Samuel Johnson, VP, Global Marketing, Ryder

“Running 11 global boards with 200 members is a daunting task. Ignite AG’s outcome based methodologies and extensive best practices give us a dynamic blueprint for Customer Advisory Board success.” Alison Lutjemeier, Sr. Manager, Customer Advisory Board, Adobe Systems, Digital Marketing BU

FREE BOOK - Cracking the C-Suite