As founder of Ignite Advisory Group, Eyal Danon is responsible for the company’s unique and effective approach to Customer Advisory Councils, with hands-on experience in developing and managing highly influential and strategic Customer Advisory Boards for many leading organizations, including Dell, HP Enterprise, Intel, Amazon Web Services, Xerox, Adobe, Aetna, Symantec, Verizon and Reuters.
A former Chief Marketing Officer for privately held and publicly traded software companies, Eyal has worked with innovative companies that experienced dramatic growth amid changing business environments. During his tenure with NICE Systems (NASDAQ: NICE) he helped generating an incremental $1.3B of shareholder value in 5 years. A recognized expert on customer advocacy and customer experience, Eyal has appeared on CNN Headline News, NBC, ABC, Forbes, Fortune, BBC News, Wall Street Journal, Washington Post, Chicago Tribune, Boston Globe, San Francisco Chronicle and Business Week. Earlier in his career, Eyal worked as a leadership and management expert for InterContinental Hotels & Resorts in Europe, where he honed his group facilitation skills in a fast-paced and dynamic global environment.
Eyal received a Bachelor of Science in Hospitality Management, with high honors, from Florida International University in Miami, Florida, as well as a Masters in Business Administration from Boston University, and is a graduate of Columbia University’s Business School Executive Leadership Program.
Gavin R. Nathan, Senior Consultant & Partner
Gavin Nathan has extensive experience designing, managing and facilitating Customer Advisory Boards. He also founded the largest industry association for Customer Advisory Board managers, called CustomerAdvisoryBoard.org and chairs the annual industry conference. Gavin is well versed in engaging Fortune 500 executive decision makers from his career in technology sales & marketing, spanning financial software, cloud computing and document management systems, Gavin helped five pre-IPO technology companies grow their customer bases globally. Originally from the UK, Gavin has experience living and working in London, Europe and Asia, bringing a unique understanding of cultural differences in engaging executives worldwide. He now resides in Boston, MA
Tatiana Falconi, VP Marketing & Client Success
Tatiana Falconi is a strategic marketing professional with more than 12 years of customer advocacy and marketing experience. Prior to Ignite Advisory Group, Tatiana served as Director of Marketing for Deltathree, a leading VoIP service provider (NASDAQ: DDDC). Tatiana managed all aspects of customer marketing, including market research and voice of the customer initiatives. Prior to Deltathree, Tatiana served as a Marketing Research Manager for the Institutional Investor Research Group in New York, overseeing the Equity Research market and high-value customer programs.
Tatiana has worked on customer advisory programs for multiple companies, from Fortune 500 to high-growth professional services firms. Tatiana holds a B.S. degree in modern languages (cum laude) from Georgetown University in Washington, D.C.
Rob Jensen, Senior Consultant & Facilitator
Rob Jensen has spent over 20 years in marketing, communications and business development leadership positions with leading enterprise business-to-business (B2B) software and technology companies. Throughout his career, Rob has successfully overseen groups that generated global awareness, increased lead generation and enabled sales teams for EMC/Captiva, Kofax, Anacomp, TRW, HNC Software and AudaExplore.
In addition, Rob has specialized in initiating, managing and facilitating customer and partner advisory board programs for several of these companies in the U.S. and abroad. The most successful of these programs was at EMC/Captiva, whose board lasted 5 years and 9 in-person meetings. This successful council led to numerous product enhancements and customer service improvements, and expanded business opportunities with the executive council members.
Rob holds an MBA with an emphasis in marketing from San Diego State University, and a BA in management economics from the University of California, San Diego.
Judy Davis, VP Client Engagement
Judy Davis is a strategic marketing professional whose expertise enables companies to maximize customer advisory boards and leverage industry analyst programs to expand the ways in which customers engage, innovate and grow with their businesses.
In her most recent role at Convergys Corporation, a leading customer management outsourcing provider, Judy led high profile customer and market facing programs. She successfully implemented the company’s inaugural customer advisory board program from its inception in 2009. Additionally, the strategic industry analyst programs she led gained prominent industry and customer recognition. She also developed thought leadership marketing programs, centered on customer experience and customer engagement.
She has held a variety of sales and marketing leadership roles at information technology, telecommunications and healthcare firms including Convergys, Iridium, American Medical Laboratories, Venture America, MCI Telecommunications, and Planning Research Corporation.
Judy holds an MA from The George Washington University and a BA from Winthrop College. She currently serves on the Winthrop Fund and the Pinehurst Civic Group boards.
Nancy Trachtenbarg, Senior Consultant & Facilitator
Nancy Trachtenbarg is a strategic marketing professional with a wealth of knowledge and experience in leading high-profile customer engagement programs. As a senior consultant and facilitator, she is responsible for designing, managing and facilitating Customer Advisory Boards for Ignite clients across many industries.
Prior to Ignite Advisory Group, she led Customer Advisory Boards for AT&T. In that role, Nancy was responsible for managing and facilitating Customer Advisory Board Programs for strategic/C-Level executives from Fortune 1000 companies. She possesses significant expertise in building world-class executive, global and vertical Customer Advisory Boards.
Over the course of her career, she has specialized in voice of the customer and integrated marketing programs. Additionally, she has extensive experience as a product manager of software technology solutions.
She holds an Executive MBA from Rutgers University and a BA from the University of Maryland. Nancy currently resides in Wayne, PA.
Bonnie FitzGerald Smith, Senior Consultant & Facilitator
Bonnie is passionate about the idea of possibility and believes that great leaps forward often start with the simple question “what if?”. Bonnie enjoys coaching teams through the challenging and transformative undertaking of creating and running impactful customer advisory boards.
Prior to joining Ignite Advisory Group, she headed up Akamai’s executive customer engagement programs where she launched and managed an 11-board, 150-member global customer advisory board program and created and led an executive briefing center program. Before this, Bonnie spent 15 years in customer facing senior leadership roles in sales engineering.
Bonnie holds a bachelor’s degree in Computer Science & Business Administration from Gordon College and is a graduate of the General Motors/EDS Systems Engineering Professional Development Program.
Catherine Gibson, Senior Consultant & Facilitator
Catherine is a strategic marketing professional, with extensive experience in the tech industry. Catherine spent over 20 years at AT&T Business, where she led the Global Customer Advisory Councils Program covering networking, cloud, cyber security, IoT, and collaboration, as well as leading Enterprise Industry Events and Executive Forums. Prior to Ignite, Catherine was the marketing lead for BT in the Americas, a VP of Events for a global telecom industry association and head of Service Provider Marketing for key accounts at Riverbed Technology. Catherine earned a BA in International Affairs from Lewis & Clark College and an MBA in Finance from Vanderbilt University.
Recent Blog Posts
Most B2B executives acknowledge the importance of engaging with customers. After all, there is much to gain by asking your best customers their feedback to your products and services, their suggestions for additional, unfulfilled needs, their perspectives on their...
With customer advisory board (CAB) meetings taking place virtually now and for the foreseeable future, CAB managers and executive sponsors should take steps to ensure these meetings deliver utmost value to their members and their own host companies. While preparation,...
With customer advisory board (CAB) meetings being conducted online, you may be wondering whether or not to send any materials or gifts to your CAB members in advance of your next virtual meeting. As I’ve written previously, while client advisory board member gifts are...