As founder of Ignite Advisory Group, Eyal Danon is responsible for the company’s unique and effective approach to Customer Advisory Councils, with hands-on experience in developing and managing highly influential and strategic Customer Advisory Boards for many leading organizations, including Dell, HP Enterprise, Intel, Amazon Web Services, Xerox, Adobe, Aetna, Symantec, Verizon and Reuters.
A former Chief Marketing Officer for privately held and publicly traded software companies, Eyal has worked with innovative companies that experienced dramatic growth amid changing business environments. During his tenure with NICE Systems (NASDAQ: NICE) he helped generating an incremental $1.3B of shareholder value in 5 years. A recognized expert on customer advocacy and customer experience, Eyal has appeared on CNN Headline News, NBC, ABC, Forbes, Fortune, BBC News, Wall Street Journal, Washington Post, Chicago Tribune, Boston Globe, San Francisco Chronicle and Business Week. Earlier in his career, Eyal worked as a leadership and management expert for InterContinental Hotels & Resorts in Europe, where he honed his group facilitation skills in a fast-paced and dynamic global environment.
Eyal received a Bachelor of Science in Hospitality Management, with high honors, from Florida International University in Miami, Florida, as well as a Masters in Business Administration from Boston University, and is a graduate of Columbia University’s Business School Executive Leadership Program.
Gavin R. Nathan, Senior Consultant & Partner
Gavin Nathan has extensive experience designing, managing and facilitating Customer Advisory Boards. He also founded the largest industry association for Customer Advisory Board managers, called CustomerAdvisoryBoard.org and chairs the annual industry conference. Gavin is well versed in engaging Fortune 500 executive decision makers from his career in technology sales & marketing, spanning financial software, cloud computing and document management systems, Gavin helped five pre-IPO technology companies grow their customer bases globally. Originally from the UK, Gavin has experience living and working in London, Europe and Asia, bringing a unique understanding of cultural differences in engaging executives worldwide. He now resides in Boston, MA
Tatiana Falconi, VP Marketing & Client Success
Tatiana Falconi is a strategic marketing professional with more than 12 years of customer advocacy and marketing experience. Prior to Ignite Advisory Group, Tatiana served as Director of Marketing for Deltathree, a leading VoIP service provider (NASDAQ: DDDC). Tatiana managed all aspects of customer marketing, including market research and voice of the customer initiatives. Prior to Deltathree, Tatiana served as a Marketing Research Manager for the Institutional Investor Research Group in New York, overseeing the Equity Research market and high-value customer programs.
Tatiana has worked on customer advisory programs for multiple companies, from Fortune 500 to high-growth professional services firms. Tatiana holds a B.S. degree in modern languages (cum laude) from Georgetown University in Washington, D.C.
Rob Jensen, Senior Consultant & Facilitator
Rob Jensen has spent over 20 years in marketing, communications and business development leadership positions with leading enterprise business-to-business (B2B) software and technology companies. Throughout his career, Rob has successfully overseen groups that generated global awareness, increased lead generation and enabled sales teams for EMC/Captiva, Kofax, Anacomp, TRW, HNC Software and AudaExplore.
In addition, Rob has specialized in initiating, managing and facilitating customer and partner advisory board programs for several of these companies in the U.S. and abroad. The most successful of these programs was at EMC/Captiva, whose board lasted 5 years and 9 in-person meetings. This successful council led to numerous product enhancements and customer service improvements, and expanded business opportunities with the executive council members.
Rob holds an MBA with an emphasis in marketing from San Diego State University, and a BA in management economics from the University of California, San Diego.
Judy Davis, VP Client Engagement
Judy Davis is a strategic marketing professional whose expertise enables companies to maximize customer advisory boards and leverage industry analyst programs to expand the ways in which customers engage, innovate and grow with their businesses.
In her most recent role at Convergys Corporation, a leading customer management outsourcing provider, Judy led high profile customer and market facing programs. She successfully implemented the company’s inaugural customer advisory board program from its inception in 2009. Additionally, the strategic industry analyst programs she led gained prominent industry and customer recognition. She also developed thought leadership marketing programs, centered on customer experience and customer engagement.
She has held a variety of sales and marketing leadership roles at information technology, telecommunications and healthcare firms including Convergys, Iridium, American Medical Laboratories, Venture America, MCI Telecommunications, and Planning Research Corporation.
Judy holds an MA from The George Washington University and a BA from Winthrop College. She currently serves on the Winthrop Fund and the Pinehurst Civic Group boards.
Nancy Trachtenbarg, Senior Consultant & Facilitator
Nancy Trachtenbarg is a strategic marketing professional with a wealth of knowledge and experience in leading high-profile customer engagement programs. As a senior consultant and facilitator, she is responsible for designing, managing and facilitating Customer Advisory Boards for Ignite clients across many industries.
Prior to Ignite Advisory Group, she led Customer Advisory Boards for AT&T. In that role, Nancy was responsible for managing and facilitating Customer Advisory Board Programs for strategic/C-Level executives from Fortune 1000 companies. She possesses significant expertise in building world-class executive, global and vertical Customer Advisory Boards.
Over the course of her career, she has specialized in voice of the customer and integrated marketing programs. Additionally, she has extensive experience as a product manager of software technology solutions.
She holds an Executive MBA from Rutgers University and a BA from the University of Maryland. Nancy currently resides in Wayne, PA.
Catherine Gibson, Senior Consultant & Facilitator
Catherine is a strategic marketing professional, with extensive experience in the tech industry. Catherine spent over 20 years at AT&T Business, where she led the Global Customer Advisory Councils Program covering networking, cloud, cyber security, IoT, and collaboration, as well as leading Enterprise Industry Events and Executive Forums. Prior to Ignite, Catherine was the marketing lead for BT in the Americas, a VP of Events for a global telecom industry association and head of Service Provider Marketing for key accounts at Riverbed Technology. Catherine earned a BA in International Affairs from Lewis & Clark College and an MBA in Finance from Vanderbilt University.
Bonnie Smith, Senior Consultant & Facilitator
Bonnie Smith is passionate about the idea of possibility and believes that great leaps forward often start with the simple question “what if?”. Bonnie enjoy coaching teams through the challenging and transformative undertaking of creating agile, scalable customer engagement programs.
In her most recent work she designed and launched an 11 board, 150 member global Customer Advisory Board program at a high-growth, high-tech multinational corporation. Prior to this Bonnie designed an Executive Briefing Center program which included defining processes, performance metrics, hiring staff and making center upgrades in order to “up-level” the visitor experience at the headquarter’s Executive Briefing Center.
Prior to this Bonnie spent 14 years in customer facing senior leadership roles under field sales, leading sales engineering teams & customer engagement projects.
Bonnie holds a Bachelor’s degree in Computer Science & Business Administration from Gordon College and is a graduate of the rigorous EDS Systems Engineering Professional Development Program.
Ali Kramer, VP Client Engagement
Ali Kramer is a strategic marketing professional with over 15 years of marketing, communications and advisory experience. Prior to Ignite Advisory Group, Ali served as Senior Director of Strategic Marketing for Equifax (NYSE: EFX) in Atlanta, GA. In that role, Ali was responsible for developing and managing the Customer Advisory Board Program for strategic/C-Level executives from major customers. From these programs, Equifax was able to better serve and penetrate key vertical markets. Ali grew the program from a pilot to an enterprise-wide (U.S and International) platform.
Prior to that, Ms. Kramer served as a senior marketing executive in the cable, broadband and wireless industries where she had various roles in acquisition, brand and marketing communications for Time Warner Cable’s (NYSE:TWC)/Road Runner High Speed Broadband service and EarthLink (NASDAQ: ELNK).
Ms. Kramer began her career in Marketing at Turner Broadcasting. She has a BS in Communications Arts and Sciences from Michigan State University and currently resides in New Hope, PA.
Andrew Birnbaum, VP Business Improvement
Andy Birnbaum has spent 17 years developing marketing teams and programs specializing in shared future relationships and business development. As a best practices expert in customer relationship management and communications, Andy has helped developed many integrated customer engagement programs in all major verticals. During his career in the IT field working for companies like CISCO, NACR and NICE Systems, Andy was focused on business development, and specifically in developing User Groups, Advisory Councils and Executive Forums. After working with the Ignite Advisory Group team on a Customer Advisory Board engagement in 2004 with NICE Systems, Andy joined Ignite Advisory Group.
Working with a variety of leading Fortune 500 and growth companies for Ignite Advisory Group, Andy helps create best practices and strategies in communication and building relationships that matter. The expertise that Andy shares creates a dialogue between companies and senior decision makers, opening up new sales opportunities, company direction and relationships via world-class Customer Advisory Boards and Executive Advisory Networks.
Recent Blog Posts
When guiding our clients to establish and manage their customer advisory board (CAB) programs, we’re sometimes asked about the need to interview CAB members in advance of an upcoming meeting. After all, as CAB managers may attest, they “already know” the...
Ignite is often asked about providing gifts to members for their customer advisory board (CABs) participation. On the one hand, it’s a nice idea and a way to thank members for their commitment to providing guidance to your company. On the other, it’s...
When creating and designing a customer advisory board (CAB) initiative, one aspect that tends to get overlooked or undervalued by CAB managers and executive sponsors is the creation of the program theme.In fact, many companies simply name their customer...