In The News

Article at CIO Magazine

How CIOs can wring value from customer advisory boards

Article at MarketingProfs

The Five Biggest Benefits Your Company Can Get From a Customer Advisory Council

Article at Fortune Magazine

Should you join a customer advisory board? And what exactly are they? The article includes comments from Eyal Danon, President of Ignite Advisory Group and advisory board members from Ignite customers Dell Software and Ryder.

Article at CustomerThink

Top 10 Ways to Measure the ROI of Your Customer Advisory Board Program

Article at TSIA, Technology Industry Services Association

3 Key Benefits of Customer Advisory Boards for Services Professionals: Improve and Expand Service Offerings, Increase Service Adoption and Consumption and Strengthen Services Revenue.

Article at Product Marketing by Pragmatic Marketing

Top 8 Customer Advisory Board Management Challenges (and How to Overcome Them)

Article at Product Marketing by Pragmatic Marketing

7 Keys to a Successful Customer Advisory Board Program: Customer Advisory Board best practices from Gavin Nathan of Ignite Advisory Group and Alison Lutjemeier, Senior Manager, Customer Advisory Board, Adobe.

Article at the Product Development and Management Association (PDMA)

The Best Way to Gather Input to Your Product Roadmap? Think Customer Advisory Boards

Article at Product Marketing by Pragmatic Marketing

Attack of the Customer Advisory Boards! What to do when things go south at your next customer advisory board meeting.

Article at CustomerThink

The Top 5 Benefits Your Company Can Get from a Customer Advisory Board

Article on Loyalty360

Best Way to Engage Customers, Gather Feedback and Engender Brand Loyalty? Think Customer Advisory Boards

Article at On Product Management

The Top 5 Benefits to hosting a Customer Advisory Board

Article at Pragmatic Marketing

Why Advisory Boards Matter. Page 10-12 of thePragmatic Marketer magazine, Fall 2015, Inside the Buyer’s Mind.

Article on CIO Insight.com

10 Reasons to Serve on Customer Advisory Boards

Article on LinkedIn

5 Tips for Creating B2B, Executive Engagement