About Ignite Advisory Group


Amazon, Microsoft, Dell Technologies, Oracle, Hewlett Packard, CDW, Salesforce, Adobe, Xerox, NortonLifeLock 
Source – 2020 Fortune 1000

About Ignite Advisory Group

Ignite Advisory Group is the world’s leading consultancy focused exclusively on helping B2B companies engage with executives at key accounts through high-impact customer advisory board (CAB) and partner advisory board programs.

Our comprehensive services include outsourced program management, audit and optimization, advanced facilitation, and program mentorship.

Backed by hundreds of advisory engagements with leading B2B companies, our proven methodology for managing and evolving Customer Advisory Boards includes a 4-stage process, encompassing 48 deliverables to deliver a clear ROI.

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Why Choose Ignite

The Ignite Difference

Ignite enables you to maximize the success and value of your Customer Advisory Board

As a senior leader, you understand the value of a strategic customer advisory board. But are you confident that the CAB meetings will be well organized and expertly facilitated? Will it uncover insightful input to your corporate, product and service strategies?

With your best customers at stake, a poorly run CAB can do more harm than good.

Let us take the CAB work off of your very full (and busy) plate. Trust us to deliver the best possible experience for your CAB members.

What our customers say about Ignite's Customer Advisory Board Services
Ignite 4-Stage Customer Advisory Board Process
Comprehensive CAB process

Proven Customer Advisory Board Management Process

Ignite’s system for managing CABs includes a 4-stage process and 48 deliverables to deliver a clear ROI. We developed this process and system by completing more than 300 advisory board engagements over the last 15 years.

An experienced Ignite CAB facilitator manages the deliverables and the well-defined 4-stage process. Each stage contains a turnkey template, best practices, and associated performance metrics.

Facilitators Specialized in CABs

Deep Customer Advisory Board Expertise

All we do is customer advisory boards for B2B companies. Our team has decades of experience managing and facilitating CABs for various industries.

Our skilled facilitators bring extensive CAB knowledge and best practices to the table. They ensure that your CAB meetings are well-organized, engaging, and meet your objectives.

With our guidance, you will uncover priceless customer insights that drive business growth.

Customer Advisory Board Meeting Facilitator
Customer Advisory Board Agenda Creation Process
Dynamic Agenda Sessions

Increase CAB Meeting Engagement and Exceed Expectations

Our facilitators create and facilitate highly engaging agenda sessions. The unique meeting sessions are designed specifically for CABs—and tested over hundreds of CAB meetings. For both virtual and in-person meetings.

View our research on the top 10 facilitate CAB sessions>> These CAB sessions create high-energy meetings and deliver actionable insights.

We use a variety of interactive facilitation techniques to help your team achieve the 80/20 rule. Your customers are speaking 80% of the time, giving your team the opportunity to truly listen. Ignite-facilitated meetings lead to positive praise from your customers. And high post-meeting survey scores.

How can we help you with your customer advisory board or partner advisory board program?
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