WEBINAR Inside the Google Cloud CAB Program: Creating a Highly Engaged Executive Customer Advisory Board

REGISTER NOW →​

How did Google Cloud transform advisory boards into a trusted C-level community of strategic influence?

Google Cloud has created a highly engaged, invitation-only group of CxO leaders who bring candid insight, form lasting peer connections, and drive business impact.

These aren’t just one-off meetings. They’re year-round, strategic programs built on trust, relevance, and continuous value exchange.

Join us for a session with Liz Lan, Lead, Customer Advisory Boards at Google Cloud. She will talk about how her team redesigned the CAB experience to deepen customer relationships and turn members into true strategic partners and advisors.

Topics we’ll cover around the evolution of the Google CxO CAB program:
→ Focusing on exclusivity – How a high-touch approach fosters trust and creates a peer group that executive-level customers prioritize
→ Driving mutual value – Balancing strategic feedback for Google with insider access and peer networking for board members
→ Increasing engagement – Establishing year-round engagement through in-person meetings, virtual deep dives and peer-led learning
→ Enabling connection outside of CAB meetings – Creating opportunities for ongoing peer interaction and meaningful relationship building
→ Measuring impact – How the CAB team tracks influence on deals, customer advocacy and customer relationship growth

REGISTER NOW →​