Ignite Advisory Group Blog
Top 6 Reasons Companies are Outsourcing Customer Advisory Board Management
by Rob Jensen | Feb 15, 2023
With myriad tech and other industries conducting significant layoffs, the start to 2023 has indeed been rocky. Also, 2022 was terrible for financial and real estate markets. And economists and pundits are uncertain and even contradictory as to what this year will...
How to Create a Customer Advisory Board Charter
by Tatiana Falconi | Feb 8, 2023
Do you have a customer advisory board charter? If not, we suggest you take a moment now to start creating your customer advisory board charter. If you haven't launched a customer advisory board yet and have no charter, ensure that you create the charter first. If...
2023 Customer Advisory Board.org Conference: Top 5 Topics to Learn
by Rob Jensen | Jan 25, 2023
After more than two years of the pandemic, our friends over at CustomerAdvisoryBoard.org are re-starting their annual customer advisory board (CAB) conference. Due to ever-evolving guidance, corporate policies, airline SNAFUs and personal comfort levels, this year’s...
Six Tips for Minimizing CAB Content Procrastination
by Rob Jensen | Oct 26, 2022
After over a decade of working with Fortune 500 and leading growth companies, we’ve facilitated hundreds of successful customer advisory board (CAB) meetings. Those companies who invest the time, resources and budget to create a successful CAB program and meetings are...
Top 5 Reasons to Hire a Third-Party Facilitator for Your Next Customer Advisory Board Meeting
by Rob Jensen | Aug 24, 2022
So, you’ve established a solid foundation of your customer advisory board (CAB) with a robust CAB charter document. You’ve recruited the right members and have gone through the steps of preparing a customer-focused agenda for your upcoming meeting. Great job! You’ve...
Top Six Costs to Incorporate into your Customer Advisory Board Program Plan
by Rob Jensen | May 25, 2022
We are often asked about the costs of starting a customer advisory board (CAB) program. And while these can vary based on your budget, program goals, and company size, the first thing to know about starting a CAB is it doesn’t have to be overly expensive — companies...