Many B2B Companies Use Ignite’s Customer Advisory Board Design, Process and Methodology:


“The Customer Advisory Board went extremely well. Most customers told me that it was the best Customer Advisory Board of their professional life, period.”

HPJacques Conand
Product Director, IT Service Management


“Working under tight deadlines and with multiple Dell stakeholders, Ignite Advisory Group delivered a best-in-class Customer Advisory Board experience for the President’s Advisory Board members and Dell.”

Dell Software Customer Advisory BoardJoanne Moretti
VP & Global Head Software Marketing
Dell Software


Blog: PAB Sets Tone for the Year
Article: CAP Exec Summary

“Thank you so much Ignite for everything! We’re so glad we were able to make this on-site training session work. The insight has been invaluable and I’m looking forward to our continuing to build an even better CAB program!”

oracle logo


Christina Parrett
Sr Global Event Manager, Executive Customer Advocacy
Web Page: About CAB
Blog: CAB Unique Oppty for Customers

Pershing BNY Mellon Client Advisory Board

“At Pershing, a BNY Mellon Company, we’ve found Client Advisory Boards to be a powerful tool to elevate our c-suite client relationships.”

Pershing, a BNY Mellon Company Client Advisory Board



Jim Crowley
Chief Executive Officer
Pershing, a BNY Mellon Company
Study: Insights from CAB


“Ignite Advisory Group’s extensive library of best practices, methodologies and templates has been instrumental in the overwhelming success of our Customer Advisory Board. O3b is based in the Netherlands and Ignite was able to provide outstanding coaching and mentoring from a long distance….. helping us to build a highly effective board.”

O3b_LOGOElly Domene
Director Global Customer Advocacy
O3b Networks

Blog: O3b Technology

Adobe Customer Advisory Boards

“Running 11 global boards with 300 members is a daunting task. Ignite’s outcome-based methodologies and extensive best practices give us a dynamic blueprint for Customer Advisory Board success.”

adobeAlison Lutjemeier
Group Manager, Customer Success Programs
Adobe Systems, Digital Marketing BU

Webinar: CAB ROI
Webinar: Creating a Successful CAB
Blog: Adobe Intl Advisory Board


“Stronger customer relationships from CAB programs are not limited to revenue and retention. Ryder was asked to participate in a member-led industry forum – the only carrier firm to be asked. We see a direct link in how CAB showcases our thought leadership by tackling industry issues that are relevant to members’ businesses.”


Samuel Johnson
VP, Global Marketing

Case Study: Conagra and Ryder


“My experience as a member of the Iron Mountain Advisory Board is that the Ignite Advisory Group team is adept at capturing the important insights and guiding a team of executives in the creation of powerful action plans, resulting in an extremely well-constructed, highly-developed engagement.”


Ellen Roer
Executive Director, Procurement & Corporate Services
Member of the Iron Mountain Customer Advisory Board

SBS Customer Advisory Board

“Ignite helped to make SBS’ first Executive Advisory Board Meeting a big success. We received very positive feedback from the internal SBS team and our advisory board members. We greatly appreciate the knowledge and professionalism of the Ignite team and look forward to cultivating our relationship further.”

SBS Customer Advisory BoardCarol Stabile, CAMS
Senior Business Manager
Safe Banking Systems

Iron Mountain Customer Advisory Board

“Ignite has played an integral role in shaping the success of our inaugural Financial Services Customer Advisory Board meeting. Their planning methodology provided us with an invaluable framework ensuring we really explored the purpose of the advisory board and then delivered a meeting that set the tone for a sustainable and valuable long term engagement with some of our most important customers.”

Iron Mountain

David Coates
Manager, Customer Programs
Iron Mountain

Web Page: Iron Mountain CAB & Thought Leadership
Blog: Use CAB to Boost Engagement & Revenue
Blog: Blueprint for Successful Customer Mktg

Arbor Customer Advisory Board

“I couldn’t be happier with the investment we made in our Customer Advisory Board and Ignite Advisory Group!”

Arbor Network Image

Matt Moynahan
Arbor Networks
Servicing the world’s top telecommunication carriers
Case Study

Aetna Client Advisory Council

“Ignite Advisory Group delivered a best in class facilitation workshop, expertly infusing real life examples with advanced facilitation principles. This has been a very valuable experience for all the participants.”

AetnaSiobhan Onthank
Head of Customer Engagement

See More Customers

Our Customers

PNC Customer Advisory BoardFICOStaples Customer Advisory BoardSymantec Customer Advisory Boards
Verizon Customer Advisory Board ProgramSAP Ariba Advisory CouncilProgress Customer Advisory BoardNeustar Client Advisory CouncilGLG Customer Advisory BoardBNY Mellon Advisory Board Program
Silicon Valley BankWells Fargo Customer Advisory BoardRackspace Client Advisory CouncilHCL Customer Advisory CouncilEMC Partner Advisory BoardsSiemens Customer Advisory Council

Customer Advisory Board Engagements Completed

CAB-Produced Whitepaper Downloads


Increase in CAB-Member New Sales Revenue

Looking for help in creating and managing your Customer Advisory Board program? Talk to an Ignite CAB expert, schedule a free consultation.

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