[Webinar On Demand] Determining Customer Advisory Board ROI & Closing the Feedback Loop, featuring Adobe

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Adobe’s Lauren Johnson, Program Manager, Experience Cloud CAB, will share CAB best practices and strategies based on her experience managing 300 CAB members across Adobe’s global CAB program (in North America, Australia/New Zealand, EMEA, and India).

What you will learn:

  • How Adobe structures its 300-member CAB program
  • How Adobe measures ROI and what KPIs they use that you can apply to your advisory board program
  • Key elements to achieving ROI, including having the right membership
  • Critical pieces to in-person meeting planning, including pre-meeting CAB member calls
  • What happens after your CAB meeting
  • How to close the feedback loop and strategies to ensure CAB momentum year round

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