[Webinar On Demand] Determining Customer Advisory Board ROI & Closing the Feedback Loop, featuring Adobe

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Adobe’s Lauren Johnson,¬†Program Manager, Experience Cloud CAB, will share CAB best practices and strategies based on her experience managing 300 CAB members across Adobe’s global CAB program (in North America, Australia/New Zealand, EMEA, and India).

What you will learn:

  • How Adobe structures its 300-member CAB program
  • How Adobe measures ROI and what KPIs they use that you can apply to your advisory board program
  • Key elements to achieving ROI, including having the right membership
  • Critical pieces to in-person meeting planning, including pre-meeting CAB member calls
  • What happens after your CAB meeting
  • How to close the feedback loop and strategies to ensure CAB momentum year round

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