[Webinar On Demand] Determining Customer Advisory Board ROI & Closing the Feedback Loop, featuring Adobe

WATCH NOW>> Adobe’s Lauren Johnson,┬áProgram Manager, Experience Cloud CAB, will share CAB best practices and strategies based on her experience managing 300 CAB members across Adobe’s global CAB program (in North America, Australia/New Zealand, EMEA, and India).

What you will learn:

  • How Adobe structures its 300-member CAB program
  • How Adobe measures ROI and what KPIs they use (that you can use for your advisory board program)
  • Key elements to achieving ROI, including having the right membership
  • Critical pieces of in-person meeting planning, including pre-meeting CAB member calls
  • What happens after a CAB meeting – how to close the feedback loop
  • How to close the feedback loop and strategies to ensure CAB momentum year-round



Customer Advisory Board Example: Adobe CAB Program ROI and KPIs