[Webinar On Demand] Determining Customer Advisory Board ROI & Closing the Feedback Loop, featuring Adobe

WATCH NOW>> Adobe’s Lauren Johnson, Program Manager, Experience Cloud CAB, will share CAB best practices and strategies based on her experience managing 300 CAB members across Adobe’s global CAB program (in North America, Australia/New Zealand, EMEA, and India).

What you will learn:

  • How Adobe structures its 300-member CAB program
  • How Adobe measures ROI and what KPIs they use (that you can use for your advisory board program)
  • Key elements to achieving ROI, including having the right membership
  • Critical pieces of in-person meeting planning, including pre-meeting CAB member calls
  • What happens after a CAB meeting – how to close the feedback loop
  • How to close the feedback loop and strategies to ensure CAB momentum year-round

 

WATCH NOW>>

Customer Advisory Board Example: Adobe CAB Program ROI and KPIs