High-Impact Customer Advisory Boards That Drive Business Strategies & Expand Customer Relationships


PDMA-Hosted Webinar Nov. 2: Collecting Product Input Via Well-Managed Customer Advisory Boards

We Help Leading B2B Companies Maximize the Value of Their Customer Advisory Boards

Discover How To Create and Manage a World-Class Customer Advisory Board Program

Customer Advisory Board Solutions

Create a Board

Partner with Ignite to Help Design, Create and Manage Your World-Class Customer Advisory Board Program

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Optimize a Board

Improve Your Existing Board: Hire Ignite to Benchmark and Assess Your Customer Advisory Board Program

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Hire a Facilitator

Leverage Ignite’s Expertise to Facilitate Your Next Customer Advisory Board Meeting for Maximum Impact

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Get Training

Participate in Training to Help You or Your Staff Manage a World-Class Client Advisory Council Program

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Companies We Have Helped

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What Our Customers Are Saying

JMoretti-image“Working under tight deadlines and with multiple Dell stakeholders Ignite Advisory Group delivered a best in class Customer Advisory Board experience for the President’s Advisory Board members and Dell.”


dellJoanne Moretti
VP & Global Head Software Marketing
Dell Software

Samuel-Johnson-image“Stronger customer relationships from CAB programs is not limited to revenue and retention. Ryder was asked to participate in a member-led industry forum – the only carrier firm to be asked. We see a direct link in how CAB showcases our thought leadership by tackling industry issues that are relevant to members’ businesses.”

RyderSamuel Johnson
VP, Global Marketing

Elly-Domene-image“Ignite Advisory Group’s extensive library of best practices, methodologies and templates has been instrumental in the overwhelming success of our Customer Advisory Board. O3b is based in the Netherlands and Ignite was able to provide outstanding coaching and mentoring from a long distance….. helping us to build a highly effective board.”


O3b_LOGOElly Domene
Director Global Customer Advocacy
O3b Networks

See What They Have To Say

How Can A Client Advisory Board Help Your Company?

A Customer Advisory Board brings together your most important customers several times a year to discuss industry trends and challenges, product development, emerging needs and problems that need solving. The Client Advisory Council members rely on your products and services, and have a vested interest in seeing your products improve and your company thrive. A well managed Client Advisory Board provides high-impact value and guidance resulting in: deepening relationships with top accounts, getting strategic feedback and new product ideas, gaining better alignment internally and with your customers’ perspective, improving customer satisfaction, increasing customer advocacy, referrals and engagement, building thought leadership, and driving new sales revenue.

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Learn More About Partner Advisory Boards

In addition to our renowned services, Ignite offers comprehensive, hands-on training for customer advisory board managers and facilitators.

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About Ignite Advisory Group

Ignite Advisory Group is the world’s leading consultancy focused exclusively on helping B2B companies engage with executives at key accounts through high-impact Customer Advisory Board and Partner Advisory Board programs. Our comprehensive services include outsourced program management, audit and optimization, advanced facilitation, on-site and hosted training, program mentorship and much more. Our extensive, proven experience gained from hundreds of advisory engagements with leading companies is available to help establish your new advisory board program, manage your existing initiative, or re-ignite a struggling program.

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Want to learn more about Customer Advisory Boards? Visit our comprehensive collection of Customer Advisory Board resources, guidance and best practices.

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