[Webinar on Demand] Customer Advisory Board Success: Fireside Chat with Banking Veteran Jeff Rankin
In a recent fireside chat, Ignite’s Rob Jensen, Senior Consultant & Facilitator, spoke with Jeff Rankin, a former banking executive. Jeff was the former executive sponsor of the US Bank Large Market Client Advisory Panel that has been going strong since its inception in 2014.
Jeff Rankin shared lots of customer advisory board best practices. Some key takeaways: Take the time to establish the CAB strategy and plan for meetings. Focus on providing value to customers. Don’t sell your services at CAB meetings. Deliver a unique customer experience.