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Measuring the Success of Your Customer Advisory Board, Part 2: Product Feedback, Marketing, and Social Media

by Rob Jensen | Nov 6, 2015 | Blog, Metrics & ROI

As we’re well into the final quarter of calendar year, many customer advisory board (CAB) managers may be steeped in making plans for next year. Since many managers may be looking back and examining customer advisory board return on investment (ROI) and success, this...

Measuring the Success of Your Customer Advisory Board, Part 1: Revenue, Loyalty and New Customers

by Rob Jensen | Oct 16, 2015 | Blog, Metrics & ROI

As we approach the end of calendar year 2015, many customer advisory board (CAB) managers will be looking ahead to their plans and budgets for 2016. As part of this, they may be asked to provide some measurement or return on investment (ROI) data on their CAB...

Customer Advisory Board Best Practices Sharing at #CABorgConf15

by Eyal Danon | Oct 15, 2015 | Blog, CAB Conference

This year Adobe graciously hosted the annual CustomerAdvisoryBoard.org conference at their award winning offices in Lehi, Utah. Over 40 marketing professionals gathered in Utah on October 8, 2015 from Ryder, Adobe, Dell, Wells Fargo, Intel, Iron Mountain and more....

Ignite Advisory Group Launching Customer Advisory Board Facilitator Training

by Ignite Team | Oct 7, 2015 | Blog, Press Release

Live Training Events Offered Due to High Demand from Customer Advisory Board Management Professionals SAN DIEGO – October, 07 2015 – Ignite Advisory Group, the leading consultancy in the world focused exclusively on helping companies manage and optimize their partner...

When Customer Advisory Boards Attack: What to Do If Things Go Wrong

by Rob Jensen | Sep 16, 2015 | Blog, Customer Advisory Board Best Practices, Facilitation

Having managed hundreds of customer advisory board (CAB) meetings and engagements over the last decade,  Ignite Advisory Group realizes that the vast majority of programs go extremely well, deliver outstanding results, and leave host companies – and more importantly,...

4 Tips for Facilitating a Customer Advisory Board

by Tatiana Falconi | Sep 9, 2015 | Blog, Facilitation

A critical element for a successful Client Advisory Council or Partner Advisory Board is expert facilitation. After months of planning, design, recruitment and preparation for the face-to-face advisory board meeting, poor meeting facilitation can put a damper on the...
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