by Tatiana Falconi | Dec 14, 2015 | Blog, Strategy & Design
Customer advisory boards (CABs) are highly beneficial and effective across the enterprise (impacting sales, marketing, product management, overall strategy, and more). Get it right, and your company will maximize the impact of the board. Get it wrong, and your company...
by Judy Davis | Dec 4, 2015 | Blog, Strategy & Design
Ask anyone who’s launched a customer advisory board and you’ll hear a range of conversations about how the journey to the first meeting carries inherent risks. Either a long runway for executive buy-in or an executive mandate to make it happen in 10 weeks We spent so...
by Ignite Team | Nov 17, 2015 | Blog, Press Release
Florida Grad Student Christine Barreto Submits Winning Essay SAN DIEGO – November, 17 2015 – Ignite Advisory Group, the leading consultancy in the world focused exclusively on helping companies manage and optimize their customer and partner advisory board programs,...
by Rob Jensen | Nov 6, 2015 | Blog, Metrics & ROI
As we’re well into the final quarter of calendar year, many customer advisory board (CAB) managers may be steeped in making plans for next year. Since many managers may be looking back and examining customer advisory board return on investment (ROI) and success, this...
by Rob Jensen | Oct 16, 2015 | Blog, Metrics & ROI
As we approach the end of calendar year 2015, many customer advisory board (CAB) managers will be looking ahead to their plans and budgets for 2016. As part of this, they may be asked to provide some measurement or return on investment (ROI) data on their CAB...
by Eyal Danon | Oct 15, 2015 | Blog, CAB Conference
This year Adobe graciously hosted the annual CustomerAdvisoryBoard.org conference at their award winning offices in Lehi, Utah. Over 40 marketing professionals gathered in Utah on October 8, 2015 from Ryder, Adobe, Dell, Wells Fargo, Intel, Iron Mountain and more....
