Florida Grad Student Christine Barreto Submits Winning Essay
SAN DIEGO – November, 17 2015 – Ignite Advisory Group, the leading consultancy in the world focused exclusively on helping companies manage and optimize their customer and partner advisory board programs, today announced the winner of its scholarship dedicated to customer engagement marketing. Florida Atlantic University graduate student Christine Barreto submitted the winning essay on the subject of customer-focused marketing programs, and was named the $1,000.00 scholarship winner.
“This scholarship is meant to inspire future marketing leaders to incorporate customer engagement into their overall marketing programs, and benefit from the valuable input available from customers to help guide their strategic plans, product roadmaps and marketing messages,” said Tatiana Falconi, VP of Marketing Operations at Ignite Advisory Group. “With the advancement of customer advisory board (CAB) best practices and the proven returns on investments they can provide, we are hoping to expand the impact and importance of CABs in marketing plans and programs, and promote the benefits of customer advisory boards, including gathering key input, engendering customer loyalty and increasing revenue.”
The scholarship was open to students attending an accredited university in the United States with a cumulative grade point average of 3.0 or higher. Applicants were asked to submit a 300-500 word piece of original content explaining why they would like to enter or emphasize this important realm of marketing, and the student’s perceived value of customer-focused marketing programs.
“I am thrilled to be named the winner of this prestigious award,” said Ms. Barreto. “Customer advisory boards play an essential role within an overall successful marketing strategy that includes the constant pursuit of expanding clientele, accessing competitor intelligence and the creation of value-added solutions for present and future customers.”
More background on the Ignite scholarship is available here:
About Ignite Advisory Group
Ignite Advisory Group is the world’s leading consultancy focused exclusively on helping B2B companies engage with executives at key accounts through high-impact customer and partner advisory board programs. The firm’s comprehensive solutions include a full range of customer and partner advisory board services, from complete outsourced management, assessment and benchmarking, on-site and hosted training to program mentorship. Ignite counts Dell, Cisco, Xerox, Qualcomm, Adobe, Iron Mountain, Equifax, Oracle, Rackspace, Arbor Networks, Brocade Networks, EMC and many others as customers. For more information, visit www.igniteag.com or call 888-667-7027.
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