by Rob Jensen | Apr 16, 2025 | Blog, Meeting Preparation
Now that you and your team have created (and reviewed) all your customer advisory board (CAB) meeting content, provided meeting instructions to all your attending customers and procured and confirmed all meeting activities, you’re almost ready to hold your actual...
by Rob Jensen | Mar 19, 2025 | Blog, Meeting Preparation, Post-Meeting Follow Up, Strategy & Design
Companies often struggle to set a realistic timeline for planning their first—or next—Customer Advisory Board (CAB) meeting. This usually means that they have not left enough time to adequately launch their program and/or plan for their meeting. Sometimes it’s due to...
by Rob Jensen | Feb 19, 2025 | Blog, Customer Advisory Board Best Practices, Strategy & Design
We often get questions around best practice “numbers” when initiating or improving a customer advisory board (CAB) program. And while these might vary depending on your company, industry or program maturity, here are the best practice figures we’ve distilled after...
by Rob Jensen | Jan 22, 2025 | Blog, Customer Advisory Board Best Practices, Meeting Preparation, Strategy & Design
Whether you’re starting or improving a customer advisory board (CAB) program, the commitment and participation of your executive team will be crucial in ensuring the success of your initiative. The same goes for planning your initial or upcoming meeting – your...
by Rob Jensen | Dec 4, 2024 | Blog, Customer Advisory Board Best Practices, Strategy & Design
As we approach the holidays and end of the calendar year, many companies will be making (or have already made) their customer marketing plans for 2025. As initiating (or re-starting) a customer advisory board (CAB) program may be a part of these plans, we know what it...
by Rob Jensen | Nov 6, 2024 | Blog, Strategy & Design
Recently, we facilitated a session at the Customer Marketing Alliance (CMA) Summit in San Francisco about CABs. The session featured Lauren Johnson, Manager, Advisory Board Programs at Adobe and Rebecca Quinn, Manager, Events at Sunoco (formerly leading events at Uber...
