by Rob Jensen | Feb 28, 2019 | Blog
When initiating a customer advisory board (CAB) initiative, it’s crucial to enlist the support of a strong customer advisory council executive sponsor to oversee the initiative, communicate its findings and implications to the rest of the management team, and ensure... by Tatiana Falconi | Dec 18, 2018 | Blog
The annual Customer Advisory Board.org conference took place December 4, 2018 in Boston. At the annual gathering, over 40 customer advisory board and marketing professionals came together to hear and share customer advisory board strategy and best practices.... by Rob Jensen | Nov 20, 2018 | Blog
During a recent Ignite webinar, our experts described techniques to effectively facilitate customer advisory board (CAB) meetings. After all, facilitation is constant challenge for companies who attempt to do this themselves with little experience or understanding of... by Rob Jensen | Jun 28, 2018 | Blog
Customer advisory council (CAC; also known as a customer advisory board or client advisory panel) session owners need to examine their role in their upcoming in-person meeting and be able to clearly answer important questions about their topic and content in order to... by Rob Jensen | Jun 25, 2018 | Blog
In talking to various customer advisory council (also known as a customer advisory board or client advisory panel) managers and session owners about their next meeting, they are often eager to tell their members the latest developments within their companies or... by Rob Jensen | Mar 26, 2018 | Blog, Customer Advisory Board
After a decade of working with Fortune 500 companies and completing more than 200 successful engagements, we at Ignite Advisory Group have worked with some outstanding client advisory board (CAB) program managers. These are the point people tasked with the day-to-day...