by Rob Jensen | Aug 27, 2019 | Blog, Uncategorized
When guiding our clients to establish and manage their customer advisory board (CAB) programs, we’re sometimes asked about the need to interview CAB members in advance of an upcoming meeting. After all, as CAB managers may attest, they “already know” the challenges... by Rob Jensen | May 14, 2019 | Blog, Uncategorized
When creating and designing a customer advisory board (CAB) initiative, one aspect that tends to get overlooked or undervalued by CAB managers and executive sponsors is the creation of the program theme.In fact, many companies simply name their customer advisory board... by Rob Jensen | Apr 25, 2019 | Blog, Customer Advisory Board
With over 300 customer advisory board engagements with our clients helping them establish and manage successful customer advisory board programs, we’ve seen a lot of what works well – as well as what doesn’t. Although we love to provide guidance in our blogs on how to... by Rob Jensen | Feb 28, 2019 | Blog
When initiating a customer advisory board (CAB) initiative, it’s crucial to enlist the support of a strong customer advisory council executive sponsor to oversee the initiative, communicate its findings and implications to the rest of the management team, and ensure... by Tatiana Falconi | Dec 18, 2018 | Blog
The annual Customer Advisory Board.org conference took place December 4, 2018 in Boston. At the annual gathering, over 40 customer advisory board and marketing professionals came together to hear and share customer advisory board strategy and best practices.... by Rob Jensen | Nov 20, 2018 | Blog
During a recent Ignite webinar, our experts described techniques to effectively facilitate customer advisory board (CAB) meetings. After all, facilitation is constant challenge for companies who attempt to do this themselves with little experience or understanding of...