As a customer advisory board (CAB) consultant, it’s always interesting to hear about how other CAB practitioners (who are not our clients) manage their programs. When doing so, it’s a reminder that there are indeed many ways to run a CAB, and every company needs to...
With the Coronavirus pandemic burdening world economies, companies that have wanted to initiate a customer advisory board (CAB) program may be having second thoughts or even putting such plans on hold. While this seems a logical reaction to these turbulent times, we...
With the coronavirus pandemic sweeping the world, the business of business is grinding to a halt. With restrictions on travel, gatherings, and even leaving your home, your upcoming in-person customer advisory board (CAB) meeting is likely to be cancelled or postponed,...
We are often asked by customer advisory board (CAB) practitioners who from their companies should be invited to attend their initial or next CAB meeting. The question is often a tricky one for CAB managers, who may be getting internal interest in their meetings, and...
Of all the recommended post-customer advisory board (CAB) meeting deliverables (meeting report, ongoing engagement plan and action tracker), we not only get a lot of questions about how to prioritize, manage and track resulting meeting action items, we see companies...
The annual CustomerAdvisoryBoard.org conference took place December 5th, 2019 in Boston. Over 50 customer advisory board and marketing professionals joined the annual conference to hear and share customer advisory board strategy and best practices. Here’s what each...
