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Complete Guide to Starting Your Customer Advisory Board in 2021

Complete Guide to Starting Your Customer Advisory Board in 2021

by Rob Jensen | Dec 22, 2020 | Blog, Customer Advisory Board

Most B2B executives acknowledge the importance of engaging with customers. After all, there is much to gain by asking your best customers their feedback to your products and services, their suggestions for additional, unfulfilled needs, their perspectives on their...
Preparing for Virtual Customer Advisory Board Meetings: Five Must-Do Tips

Preparing for Virtual Customer Advisory Board Meetings: Five Must-Do Tips

by Rob Jensen | Nov 18, 2020 | Blog, Virtual Meeting

With customer advisory board (CAB) meetings taking place virtually now and for the foreseeable future, CAB managers and executive sponsors should take steps to ensure these meetings deliver utmost value to their members and their own host companies. While preparation,...
Customer Advisory Board Meeting Gifts: Six Virtual Tips and Ideas

Customer Advisory Board Meeting Gifts: Six Virtual Tips and Ideas

by Rob Jensen | Oct 21, 2020 | Blog, Customer Advisory Board

With customer advisory board (CAB) meetings being conducted online, you may be wondering whether or not to send any materials or gifts to your CAB members in advance of your next virtual meeting. As I’ve written previously, while client advisory board member gifts are...
The New Normal: Why Virtual Customer Advisory Boards are replacing Various Client Engagement Mediums

The New Normal: Why Virtual Customer Advisory Boards are replacing Various Client Engagement Mediums

by Rob Jensen | Sep 23, 2020 | Blog, Customer Advisory Board, Virtual Meeting

With the Coronavirus pandemic dragging on, the practice of customer engagement has radically changed in 2020. Gone (for now) are the face-to-face meetings that have been ideal for discovering client guidance that conference calls and virtual meetings just can’t match....
Responding to Customer Advisory Board Member Delegation Requests: 8 Questions to Ask Yourself

Responding to Customer Advisory Board Member Delegation Requests: 8 Questions to Ask Yourself

by Bonnie Smith | Aug 26, 2020 | Blog, Customer Advisory Board Membership

Occasionally, customer advisory board managers will receive a request from an advisory board member to substitute another representative from their company to take their place at an upcoming advisory board meeting. Such a scenario did recently take place with a client...
Virtual Customer Advisory Board Meetings: Six Must-Do Steps for Conducting Engaging Breakout Sessions

Virtual Customer Advisory Board Meetings: Six Must-Do Steps for Conducting Engaging Breakout Sessions

by Rob Jensen | Jul 29, 2020 | Blog, Facilitation, Virtual Meeting

Customer Advisory Board (CAB) managers who oversee successful board programs know the value of stimulating customer advisory board breakout sessions. After all, these are often the most engaging, insightful, fun and well-reviewed aspects of any CAB meeting. And even...
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