After over a decade of working with Fortune 500 and leading growth companies, we’ve facilitated hundreds of successful customer advisory board (CAB) meetings. Those companies who invest the time, resources and budget to create a successful CAB program and meetings are...
So, you’ve established a solid foundation of your customer advisory board (CAB) with a robust CAB charter document. You’ve recruited the right members and have gone through the steps of preparing a customer-focused agenda for your upcoming meeting. Great job! You’ve...
We are often asked about the costs of starting a customer advisory board (CAB) program. And while these can vary based on your budget, program goals, and company size, the first thing to know about starting a CAB is it doesn’t have to be overly expensive — companies...
Companies are eager to re-engage with their customers again after the pandemic. Many are starting—or restarting—a customer advisory board (CAB). Often, such programs are assigned to inexperienced marketing folks who must learn on the job—with your best customers as...
While the Covid pandemic may be (finally!) waning or even (hopefully!) coming to an end, we’re seeing a somewhat delayed and mixed reaction from some of our clients. While many eagerly look forward to resuming in-person customer advisory board (CAB) meetings, others...
