by Rob Jensen | Aug 27, 2019 | Blog, Uncategorized
When guiding our clients to establish and manage their customer advisory board (CAB) programs, we’re sometimes asked about the need to interview CAB members in advance of an upcoming meeting. After all, as CAB managers may attest, they “already know” the challenges... by Rob Jensen | Jun 27, 2019 | Uncategorized
Ignite is often asked about providing gifts to members for their customer advisory board (CABs) participation. On the one hand, it’s a nice idea and a way to thank members for their commitment to providing guidance to your company. On the other, it’s certainly not... by Rob Jensen | May 14, 2019 | Blog, Uncategorized
When creating and designing a customer advisory board (CAB) initiative, one aspect that tends to get overlooked or undervalued by CAB managers and executive sponsors is the creation of the program theme.In fact, many companies simply name their customer advisory board... by Rob Jensen | Apr 25, 2019 | Blog, Customer Advisory Board
With over 300 customer advisory board engagements with our clients helping them establish and manage successful customer advisory board programs, we’ve seen a lot of what works well – as well as what doesn’t. Although we love to provide guidance in our blogs on how to... by Rob Jensen | Feb 28, 2019 | Blog
When initiating a customer advisory board (CAB) initiative, it’s crucial to enlist the support of a strong customer advisory council executive sponsor to oversee the initiative, communicate its findings and implications to the rest of the management team, and ensure...