When it comes to learning how to run a successful customer advisory board (CAB), it’s always insightful to learn first-hand how some companies are doing it well. I had the pleasure of conducting an informal, “fireside” chat with Jeff Rankin, a former executive of U.S....
As CAB managers maintain the momentum of the customer advisory board (CAB) programs, one of the key checkpoints on initiative status will be their internal stakeholder meetings. After all, such stakeholders are key to ensuring program success and confirming CAB...
With customer advisory board (CAB) meetings continuing to take place virtually, many host companies are attempting to re-create the face-to-face experience for their members as much as possible online. As such, in addition to their standard meeting agenda and content,...
We are sometimes asked by our clients whether they should (or shouldn’t) provide their customer advisory board (CAB) members the presentations from their virtual or in-person (remember those?) meetings. While our standard response is to encourage host companies to...
Most B2B executives acknowledge the importance of engaging with customers. After all, there is much to gain by asking your best customers their feedback to your products and services, their suggestions for additional, unfulfilled needs, their perspectives on their...
