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Running Effective Customer Advisory Board Internal Stakeholder Meetings: Five Must-Dos

Running Effective Customer Advisory Board Internal Stakeholder Meetings: Five Must-Dos

by Rob Jensen | Mar 24, 2021 | Blog, CAB Program Management

As CAB managers maintain the momentum of the customer advisory board (CAB) programs, one of the key checkpoints on initiative status will be their internal stakeholder meetings. After all, such stakeholders are key to ensuring program success and confirming CAB...
Planning Virtual Customer Advisory Board Meeting Social Activities: Pros and Cons to Consider

Planning Virtual Customer Advisory Board Meeting Social Activities: Pros and Cons to Consider

by Rob Jensen | Feb 24, 2021 | Blog, Virtual Meeting

With customer advisory board (CAB) meetings continuing to take place virtually, many host companies are attempting to re-create the face-to-face experience for their members as much as possible online. As such, in addition to their standard meeting agenda and content,...
Providing Customer Advisory Board Meeting Presentations: Pros and Cons to Consider

Providing Customer Advisory Board Meeting Presentations: Pros and Cons to Consider

by Rob Jensen | Jan 27, 2021 | Blog, Customer Advisory Board Meeting, Virtual Meeting

We are sometimes asked by our clients whether they should (or shouldn’t) provide their customer advisory board (CAB) members the presentations from their virtual or in-person (remember those?) meetings. While our standard response is to encourage host companies to...
Complete Guide to Starting Your Customer Advisory Board in 2021

Complete Guide to Starting Your Customer Advisory Board in 2021

by Rob Jensen | Dec 22, 2020 | Blog, Customer Advisory Board

Most B2B executives acknowledge the importance of engaging with customers. After all, there is much to gain by asking your best customers their feedback to your products and services, their suggestions for additional, unfulfilled needs, their perspectives on their...
Preparing for Virtual Customer Advisory Board Meetings: Five Must-Do Tips

Preparing for Virtual Customer Advisory Board Meetings: Five Must-Do Tips

by Rob Jensen | Nov 18, 2020 | Blog, Virtual Meeting

With customer advisory board (CAB) meetings taking place virtually now and for the foreseeable future, CAB managers and executive sponsors should take steps to ensure these meetings deliver utmost value to their members and their own host companies. While preparation,...
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