Do you have a customer advisory board charter? If not, we suggest you take a moment now to start creating your customer advisory board charter. If you haven’t launched a customer advisory board yet and have no charter, ensure that you create the charter first....
If you are planning on launching a customer advisory board, one of the first critical steps is to gather all the information that goes into creating a business case for the board. Perhaps your management team has asked you to create a business case to justify the...
Most B2B executives acknowledge the importance of engaging with customers. After all, there is much to gain by asking your best customers their feedback to your products and services, their suggestions for additional, unfulfilled needs, their perspectives on their...
With the Coronavirus pandemic burdening world economies, companies that have wanted to initiate a customer advisory board (CAB) program may be having second thoughts or even putting such plans on hold. While this seems a logical reaction to these turbulent times, we...
With the start of 2015 comes the obligatory new year’s resolutions that, studies show, many will attempt but few will actually achieve. While these results may not be surprising in our personal lives, we at Ignite Advisory Group are troubled when companies take a...
