As CAB managers maintain the momentum of the customer advisory board (CAB) programs, one of the key checkpoints on initiative status will be their internal stakeholder meetings. After all, such stakeholders are key to ensuring program success and confirming CAB...
We are sometimes asked by our clients whether they should (or shouldn’t) provide their customer advisory board (CAB) members the presentations from their virtual or in-person (remember those?) meetings. While our standard response is to encourage host companies to...
Of all the recommended post-customer advisory board (CAB) meeting deliverables (meeting report, ongoing engagement plan and action tracker), we not only get a lot of questions about how to prioritize, manage and track resulting meeting action items, we see companies...
You’ve spent months planning your face-to-face customer advisory board (CAB) meeting. You interviewed each member to ensure your agenda contained topics in which they were interested. You reviewed all internal session presentations to confirm they would serve the...
If your customer-driven agenda for your Customer Advisory Board is like most customer council meetings, customers were engaged and you are not lacking customer feedback. Some companies are awash in data and don’t take time to read the tea leaves. Others recognize...
The customer advisory board meeting is seen by many C-level executives at sponsoring companies as an incredibly efficient and effective means for customer engagement. Two or three days of working together on common challenges reflected in your customer-driven agenda...
