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Running Effective Customer Advisory Board Internal Stakeholder Meetings: Five Must-Dos

Running Effective Customer Advisory Board Internal Stakeholder Meetings: Five Must-Dos

by Rob Jensen | Mar 24, 2021 | Blog, Customer Advisory Board Best Practices, Post-Meeting Follow Up

As CAB managers maintain the momentum of the customer advisory board (CAB) programs, one of the key checkpoints on initiative status will be their internal stakeholder meetings. After all, such stakeholders are key to ensuring program success and confirming CAB...
Providing Customer Advisory Board Meeting Presentations: Pros and Cons to Consider

Providing Customer Advisory Board Meeting Presentations: Pros and Cons to Consider

by Rob Jensen | Jan 27, 2021 | Blog, Customer Advisory Board Best Practices, Post-Meeting Follow Up

We are sometimes asked by our clients whether they should (or shouldn’t) provide their customer advisory board (CAB) members the presentations from their virtual or in-person (remember those?) meetings. While our standard response is to encourage host companies to...
Post-Customer Advisory Board Meeting: Five Action Tracking Must-Do Tips

Post-Customer Advisory Board Meeting: Five Action Tracking Must-Do Tips

by Rob Jensen | Jan 29, 2020 | Blog, Customer Advisory Board Best Practices, Post-Meeting Follow Up

Of all the recommended post-customer advisory board (CAB) meeting deliverables (meeting report, ongoing engagement plan and action tracker), we not only get a lot of questions about how to prioritize, manage and track resulting meeting action items, we see companies...

Now What? Top 3 Must-Have Deliverables to Create After Your Customer Advisory Board Meeting

by Rob Jensen | Jan 27, 2016 | Blog, Customer Advisory Board Best Practices, Post-Meeting Follow Up

You’ve spent months planning your face-to-face customer advisory board (CAB) meeting. You interviewed each member to ensure your agenda contained topics in which they were interested. You reviewed all internal session presentations to confirm they would serve the...

How to Leverage Customer Advisory Board Member Feedback

by Judy Davis | Mar 4, 2015 | Blog, Customer Advisory Board Best Practices, Post-Meeting Follow Up

If your customer-driven agenda for your Customer Advisory Board is like most customer council meetings, customers were engaged and you are not lacking customer feedback.  Some companies are awash in data and don’t take time to read the tea leaves.  Others recognize...

24-Hour Turnaround on Customer Advisory Board Insights? Here’s How.

by Judy Davis | Jan 15, 2015 | Blog, Customer Advisory Board Best Practices, Post-Meeting Follow Up

The customer advisory board meeting is seen by many C-level executives at sponsoring companies as an incredibly efficient and effective means for customer engagement.  Two or three days of working together on common challenges reflected in your customer-driven agenda...
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