by Rob Jensen | Feb 28, 2024 | Blog, Customer Advisory Board Best Practices, Strategy & Design
Sometimes during our webinars we are asked where user groups stand in relation to customer advisory boards (CABs). It can be understandable where perceived overlap may occur in the minds of marketers. The differences, as you might expect from our perspective, are...
by Rob Jensen | Jan 10, 2024 | Blog, Customer Advisory Board Best Practices, Strategy & Design
We sometimes talk to customer marketing professionals – especially those working for large companies – who tell us their firms operate multiple customer advisory boards (CABs). These CABs are often focused around different products, industries, participants, regions...
by Rob Jensen | Feb 15, 2023 | Blog, Strategy & Design
With myriad tech and other industries conducting significant layoffs, the start to 2023 has indeed been rocky. Also, 2022 was terrible for financial and real estate markets. And economists and pundits are uncertain and even contradictory as to what this year will...
by Tatiana Falconi | Feb 8, 2023 | Blog, Create a CAB, Strategy & Design
[Updated May 14, 2024 with additional resources] Do you have a customer advisory board charter? If not, we suggest you take a moment now to start creating your customer advisory board charter. If you haven’t launched a customer advisory board yet and have no...
by Rob Jensen | Aug 24, 2022 | Blog, Customer Advisory Board Best Practices, Strategy & Design
So, you’ve established a solid foundation of your customer advisory board (CAB) with a robust CAB charter document. You’ve recruited the right members and have gone through the steps of preparing a customer-focused agenda for your upcoming meeting. Great job! You’ve...
by Rob Jensen | May 25, 2022 | Blog, CAB Training, Customer Advisory Board Best Practices, Customer Advisory Board Member Gifts, Strategy & Design
We are often asked about the costs of starting a customer advisory board (CAB) program. And while these can vary based on your budget, program goals, and company size, the first thing to know about starting a CAB is it doesn’t have to be overly expensive — companies...
