When initiating a customer advisory board (CAB) initiative, it’s crucial to enlist the support of a strong customer advisory council executive sponsor to oversee the initiative, communicate its findings and implications to the rest of the management team, and ensure...
After a decade of working with Fortune 500 companies and completing more than 200 successful engagements, we at Ignite Advisory Group have worked with some outstanding client advisory board (CAB) program managers. These are the point people tasked with the day-to-day...
As fans of college and NFL football know, it takes a team effort to be successful. Team executives need to ensure the best people are in place to perform their proper roles. Coaches need to create the game plan, organize and choreograph all activities, and make...
We talk to many customer advisory board (CAB) managers who contact us about their challenges, or at the various industry events we attend, such as the recent CAB.org conference. And while the hurdles they face are often common and shared by their CAB manager...
Companies experience many challenges related to creating and managing a successful Customer Advisory Board or Partner Advisory Board. Some of those challenges include: Establishing and maintaining executive commitment. Developing a shared vision or theme that helps to...
