When initiating a customer advisory board (CAB) program, one of the first hurdles often faced by host companies is recruiting customers to join their initiative. As such, the enthusiasm and momentum present at the start of the CAB program launch can get bogged down....
Well-run customer advisory boards (CABs) usually get a high percentage of member attendees at meetings (either in-person or virtual). And why not – these engagements should offer your members the opportunity to learn about potential solutions to shared challenges,...
Occasionally, customer advisory board managers will receive a request from an advisory board member to substitute another representative from their company to take their place at an upcoming advisory board meeting. Such a scenario did recently take place with a client...
If your customer advisory board (CAB) program fell short of expectations this year, the problem may lie in your client advisory council membership; either in recruiting them or keeping them involved in your engagement program. After all, this is a common hurdle we...
There are two numbers customer advisory board managers fret over. How many members can we recruit and what’s the quorum for a meeting? If the sponsoring company hopes to gain an outside-in perspective about its business and customers, gaining the critical mass...
A Customer Advisory Board or Customer Advisory Council is a unique and effective platform to gather your top strategic customers for their input and guidance to shape your business. If you have a very small customer base generating over 80% of revenue, is it worth it...
