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Customer Advisory Board Members Not Showing Up to Meetings? Top 5 Reasons Why (And What You Can Do About Them)

Customer Advisory Board Members Not Showing Up to Meetings? Top 5 Reasons Why (And What You Can Do About Them)

by Rob Jensen | Oct 27, 2021 | Blog, Member Recruitment

Well-run customer advisory boards (CABs) usually get a high percentage of member attendees at meetings (either in-person or virtual). And why not – these engagements should offer your members the opportunity to learn about potential solutions to shared challenges,...
Responding to Customer Advisory Board Member Delegation Requests: 8 Questions to Ask Yourself

Responding to Customer Advisory Board Member Delegation Requests: 8 Questions to Ask Yourself

by Bonnie Smith | Aug 26, 2020 | Blog, Member Recruitment

Occasionally, customer advisory board managers will receive a request from an advisory board member to substitute another representative from their company to take their place at an upcoming advisory board meeting. Such a scenario did recently take place with a client...

7 Customer Advisory Board Member Recruiting Tips

by Rob Jensen | Jun 6, 2017 | Blog, Member Recruitment

If your customer advisory board (CAB) program fell short of expectations this year, the problem may lie in your client advisory council membership; either in recruiting them or keeping them involved in your engagement program. After all, this is a common hurdle we...

CAB Membership and Quorum – How to Select the Right Numbers?

by Judy Davis | Sep 1, 2015 | Blog, Member Recruitment

There are two numbers customer advisory board managers fret over.  How many members can we recruit and what’s the quorum for a meeting?  If the sponsoring company hopes to gain an outside-in perspective about its business and customers, gaining the critical mass...

How many customers do you need for a Customer Advisory Board?

by Tatiana Falconi | Jun 9, 2015 | Blog, Member Recruitment

A Customer Advisory Board or Customer Advisory Council is a unique and effective platform to gather your top strategic customers for their input and guidance to shape your business. If you have a very small customer base generating over 80% of revenue, is it worth it...

Five Reasons Why You Shouldn’t Invite Prospects to Your Customer Advisory Board

by Rob Jensen | May 29, 2015 | Blog, Member Recruitment

Sometimes, Ignite is asked by our clients whether prospects can be included as members of their customer advisory boards (CABs). We can appreciate the idea behind their thinking. After all, as CABs generate deeper customer relationships, what better way to push a key...
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