Most B2B executives acknowledge the importance of engaging with customers. After all, there is much to gain by asking your best customers their feedback to your products and services, their suggestions for additional, unfulfilled needs, their perspectives on their...
With customer advisory board (CAB) meetings taking place virtually now and for the foreseeable future, CAB managers and executive sponsors should take steps to ensure these meetings deliver utmost value to their members and their own host companies. While preparation,...
We are often asked by customer advisory board (CAB) practitioners who from their companies should be invited to attend their initial or next CAB meeting. The question is often a tricky one for CAB managers, who may be getting internal interest in their meetings, and...
Ignite is often asked about providing gifts to members for their customer advisory board (CABs) participation. On the one hand, it’s a nice idea and a way to thank members for their commitment to providing guidance to your company. On the other, it’s certainly not...
With over 300 customer advisory board engagements with our clients helping them establish and manage successful customer advisory board programs, we’ve seen a lot of what works well – as well as what doesn’t. Although we love to provide guidance in our blogs on how to...
Customer advisory council (CAC; also known as a customer advisory board or client advisory panel) session owners need to examine their role in their upcoming in-person meeting and be able to clearly answer important questions about their topic and content in order to...
