Sometimes, Ignite is asked by our clients whether prospects can be included as members of their customer advisory boards (CABs). We can appreciate the idea behind their thinking. After all, as CABs generate deeper customer relationships, what better way to push a key...
“How do we let members go from our Client Advisory Council without harming existing customer relationships? We want to keep a level of continuity but also want new ideas coming out of the Client Advisory Council.” We often hear that question about Customer...
A customer advisory board and/or a partner advisory board provides the host company with tremendous value in terms of company strategy, product direction, market sensing and so much more. On the member side, the value looks different, but it is still quite substantial...
An essential part of any Customer Advisory Board (CAB) or Partner Advisory Board is to continually manage the advisory board members. Your organization has dedicated time, budget and resources to plan your CAB and you want to make sure you recruit the most valuable...
The lifeblood of your customer advisory board is the group of strategic customers you have sitting on it. Therefore, it is imperative you have a sound strategy for bringing the best customers onto your board. By “best” I don’t necessarily mean the...
