by Judy Davis | Mar 4, 2015 | Blog, Customer Advisory Board Best Practices, Post-Meeting Follow Up
If your customer-driven agenda for your Customer Advisory Board is like most customer council meetings, customers were engaged and you are not lacking customer feedback. Some companies are awash in data and don’t take time to read the tea leaves. Others recognize...
by Judy Davis | Jan 15, 2015 | Blog, Customer Advisory Board Best Practices, Post-Meeting Follow Up
The customer advisory board meeting is seen by many C-level executives at sponsoring companies as an incredibly efficient and effective means for customer engagement. Two or three days of working together on common challenges reflected in your customer-driven agenda...
by Rob Jensen | Nov 18, 2014 | Blog, Customer Advisory Board Best Practices
For experienced customer advisory board (CAB) managers, there are some meeting elements that seem to garner divided opinions. Indeed, there are pros and cons to incorporating these elements into your next CAB meeting. Holding Customer Advisory Board Meetings Timed...
by Kevin Levi | Nov 7, 2014 | Blog, Customer Advisory Board Best Practices
Customer Advisory Board Defined A customer advisory board is a targeted group of executives from your customer or partner organizations who work with your senior management team to address industry challenges and guide your product and company vision and strategy. A...
by Rob Jensen | Oct 16, 2014 | Blog, Customer Advisory Board Best Practices, Facilitation
So, you’ve volunteered (or possibly been directed) to facilitate the next meeting of your company’s customer advisory board. Congratulations! Such a high-profile assignment should surely garner you heaps of praise from your superiors for skillfully managing this...
by Guest Author | Oct 13, 2014 | Blog, Customer Advisory Board Best Practices
This month we are featuring the perspective of one of our clients, Lauren Harris, Director of Marketing and Executive Programs at Oracle, about her lessons learned from managing Customer Advisory Boards. 5 Tips: Creating B2B, C-level Engagement According to...
