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5 Ways To Take Your CAB Program To The Next Level With Advocate Marketing

by Guest Author | Jul 29, 2015 | Blog, Customer Advisory Board Best Practices

While a customer advisory board (CAB) can deliver a slew of benefits to both CAB members and your company, many organizations fail to take full advantage of opportunities with this group of highly-engaged customers. They may underestimate CAB members as advocates and,...

5 Customer Advisory Board Lessons Learned from Oracle

by Guest Author | Oct 13, 2014 | Blog, Customer Advisory Board Best Practices

This month we are featuring the perspective of one of our clients, Lauren Harris, Director of Marketing and Executive Programs at Oracle, about her lessons learned from managing Customer Advisory Boards. 5 Tips: Creating B2B, C-level Engagement According to...

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