by Rob Jensen | Mar 24, 2021 | Blog, Customer Advisory Board Best Practices, Post-Meeting Follow Up
As CAB managers maintain the momentum of the customer advisory board (CAB) programs, one of the key checkpoints on initiative status will be their internal stakeholder meetings. After all, such stakeholders are key to ensuring program success and confirming CAB...
by Ignite Team | Mar 19, 2021 | Blog, Virtual Meeting
We are delighted to share exciting news: Ignite Advisory Group is proud to announce the new Virtual Customer Advisory Board Solution. During the COVID-19 global pandemic, B2B companies and their CAB management teams have had to adapt and restructure customer advisory...
by Rob Jensen | Feb 24, 2021 | Blog, Virtual Meeting
With customer advisory board (CAB) meetings continuing to take place virtually, many host companies are attempting to re-create the face-to-face experience for their members as much as possible online. As such, in addition to their standard meeting agenda and content,...
by Tatiana Falconi | Feb 16, 2021 | Blog, Create a CAB, Strategy & Design
If you are planning on launching a customer advisory board, one of the first critical steps is to gather all the information that goes into creating a business case for the board. Perhaps your management team has asked you to create a business case to justify the...
by Rob Jensen | Jan 27, 2021 | Blog, Customer Advisory Board Best Practices, Post-Meeting Follow Up
We are sometimes asked by our clients whether they should (or shouldn’t) provide their customer advisory board (CAB) members the presentations from their virtual or in-person (remember those?) meetings. While our standard response is to encourage host companies to...
by Rob Jensen | Dec 22, 2020 | Blog, Create a CAB, Meeting Preparation, Strategy & Design
Most B2B executives acknowledge the importance of engaging with customers. After all, there is much to gain by asking your best customers their feedback to your products and services, their suggestions for additional, unfulfilled needs, their perspectives on their...
