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A Customer Advisory Board Meeting with No PowerPoint? Here’s what to do Instead

A Customer Advisory Board Meeting with No PowerPoint? Here’s what to do Instead

by Rob Jensen | Feb 16, 2022 | Blog, Customer Advisory Board Best Practices, Facilitation, Meeting Preparation

While PowerPoint is an excellent business tool to communicate ideas, its pervasive, constant use has weakened the impact it once had. While professionals may feel naked in front of an audience without it, spectators often lose interest quickly—if not outright groan...
Outsourcing Customer Advisory Board Management: An Idea Whose Time Has Come

Outsourcing Customer Advisory Board Management: An Idea Whose Time Has Come

by Rob Jensen | Feb 2, 2022 | Blog, Strategy & Design

Visualize this scenario: you’re a top executive of a major technology firm or service provider. You’re about to walk into a meeting with your very best customers and/or partners—the revenue from whom will absolutely make or break your company’s business plan for the...
Ryder Describes Five Keys to Customer Advisory Board Program Success

Ryder Describes Five Keys to Customer Advisory Board Program Success

by Rob Jensen | Jan 19, 2022 | Blog, Customer Advisory Board Best Practices, Strategy & Design

When it comes to learning best practice advice towards optimally managing a customer advisory board (CAB) program, you would be hard-pressed to find a better source than Ryder. After all, the successful Fortune 500 company has been running four distinct CABs for over...
Not a One-Time Event: How to Make Your Customer Advisory Board an Ongoing Program

Not a One-Time Event: How to Make Your Customer Advisory Board an Ongoing Program

by Rob Jensen | Nov 24, 2021 | Blog, Customer Advisory Board Best Practices

One of the most important concepts to learn – and communicate to your members and internal executives – is that your customer advisory board (CAB) should not be established as a “one-time” meeting or an “event.” Doing so implies that your program is attempting to...
Customer Advisory Board Members Not Showing Up to Meetings? Top 5 Reasons Why (And What You Can Do About Them)

Customer Advisory Board Members Not Showing Up to Meetings? Top 5 Reasons Why (And What You Can Do About Them)

by Rob Jensen | Oct 27, 2021 | Blog, Member Recruitment

Well-run customer advisory boards (CABs) usually get a high percentage of member attendees at meetings (either in-person or virtual). And why not – these engagements should offer your members the opportunity to learn about potential solutions to shared challenges,...
In-Person vs. Virtual: 6 Tips for Managing Hybrid Attendance at Customer Advisory Board Meetings

In-Person vs. Virtual: 6 Tips for Managing Hybrid Attendance at Customer Advisory Board Meetings

by Rob Jensen | Sep 29, 2021 | Blog, Customer Advisory Board Best Practices, Hybrid meetings, Virtual Meeting

With the Covid pandemic and related variants surging, many companies are struggling with their in-person travel and meeting procedures and policies. While they may desire to get “back to normal” operations to bolster their revenue streams, they are faced with...
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