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Stop Doing THIS before your First Customer Advisory Board Meeting!

Stop Doing THIS before your First Customer Advisory Board Meeting!

by Rob Jensen | Apr 25, 2019 | Blog, Strategy & Design

  With over 300 customer advisory board engagements with our clients, helping them establish and manage successful customer advisory board programs, we’ve seen a lot of what works well – as well as what doesn’t. Although we love to provide guidance in our blogs...
Four Crucial Elements to Determine in an Customer Advisory Board Executive Sponsor Kickoff

Four Crucial Elements to Determine in an Customer Advisory Board Executive Sponsor Kickoff

by Rob Jensen | Feb 28, 2019 | Blog, Roles & Responsibilities, Strategy & Design

When initiating a customer advisory board (CAB) initiative, it’s crucial to enlist the support of a strong customer advisory council executive sponsor to oversee the initiative, communicate its findings and implications to the rest of the management team, and ensure...
Customer Advisory Board .org Conference 2018 Recap: Customer Advisory Board Best Practices Shared by Iron Mountain, U.S. Bank, Citrix, Ignite, Smartsheet, and Sagitec

Customer Advisory Board .org Conference 2018 Recap: Customer Advisory Board Best Practices Shared by Iron Mountain, U.S. Bank, Citrix, Ignite, Smartsheet, and Sagitec

by Tatiana Falconi | Dec 18, 2018 | Blog, CAB Conference

The annual Customer Advisory Board.org conference took place December 4, 2018 in Boston.  At the annual gathering, over 40 customer advisory board and marketing professionals came together to hear and share customer advisory board strategy and best practices....
Top Five Customer Advisory Board Facilitation Challenges – and Solutions

Top Five Customer Advisory Board Facilitation Challenges – and Solutions

by Rob Jensen | Nov 20, 2018 | Blog, Customer Advisory Board Best Practices, Facilitation

During a recent Ignite webinar, our experts described techniques to effectively facilitate customer advisory board (CAB) meetings. After all, facilitation is constant challenge for companies who attempt to do this themselves with little experience or understanding of...

12 Questions Customer Advisory Council Session Owners Must Answer Before Their Next In-Person Meeting (PART 2)

by Rob Jensen | Jun 28, 2018 | Agenda, Blog, Meeting Preparation

Customer advisory council (CAC; also known as a customer advisory board or client advisory panel) session owners need to examine their role in their upcoming in-person meeting and be able to clearly answer important questions about their topic and content in order to...

12 Questions Customer Advisory Council Session Owners Must Answer Before Their Next In-Person Meeting (PART 1)

by Rob Jensen | Jun 25, 2018 | Agenda, Blog, Meeting Preparation

In talking to various customer advisory council (also known as a customer advisory board or client advisory panel) managers and session owners about their next meeting, they are often eager to tell their members the latest developments within their companies or...
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