We are delighted to share exciting news: Ignite Advisory Group is proud to announce the new Virtual Customer Advisory Board Solution.

During the COVID-19 global pandemic, B2B companies and their CAB management teams have had to adapt and restructure customer advisory board meetings to be held 100% virtually—and some postponed CAB meetings completely. We’ve been on the journey with our customers and have shifted and learned how to better engage advisory board members on virtual meetings, for companies like Adobe, US Bank, VMware, Porsche, Ryder, and others. 

Our new Virtual Customer Advisory Board Solution is for companies that are going fully virtual for all their customer advisory board meetings. We will help you maximize engagement on virtual meetings to enable you to truly listen to your customers, gain valuable insights and ideas for the business, and meet your CAB objectives.

Throughout the pandemic, we’ve had several companies come to us sharing their stories of virtual customer advisory board meetings gone wrong, leading to low engagement for all attendees and a lack of actionable insights for your company

What are the critical elements of impactful virtual customer advisory boards?

Through the new Ignite Virtual Customer Advisory Board solution, CAB program management teams can benefit from these three key components for successful virtual CAB management: 

  • Effective customer advisory board facilitation – A skilled CAB facilitator guides the discussion, reads the virtual room, engages everyone in conversation, ties loose threads together, and is able to expertly manage dominant CAB members or internal executives. Our customers use Ignite trained facilitators to avoid the risk of having a poor meeting experience and placing a heavy burden on your internal staff.
  • Using the latest meeting technology and collaboration tools – We help you integrate virtual meeting platforms with online brainstorming and collaboration platforms. Ignite facilitators provide guidance to plan and run effective breakout rooms and virtual brainstorming and prioritization, resulting in quality insights for your company.
  • Automating CAB tasks – Through the CAB portal, program management tasks and deliverables are stored and organized for a seamless management experience.

“Ignite Advisory Group wants to help companies ensure they are delivering a seamless customer experience on virtual customer advisory board meetings and getting the actionable business feedback they need,” explains Gavin Nathan, Senior Consultant & Partner at Ignite Advisory Group. “We partner with B2B companies and provide skilled facilitation by Ignite CAB experts, including guidance on pre-meeting planning and post-meeting follow up to increase CAB member engagement on virtual meetings.”

If you’re interested in learning more about the Virtual Customer Advisory Board Solution, schedule a free consultation with an Ignite CAB expert today.

Ignite Advisory Group is the leading global authority on Customer Advisory Boards and Customer-Led Boards. Ignite’s proven methodology for managing and evolving Customer Advisory Boards includes a 4-stage process, encompassing 48 deliverables and measured by 20 metrics to deliver a clear ROI. To learn more about Ignite, visit our website, read our blogs, and follow us on LinkedIn. To find out how your company can benefit from Ignite’s CAB methodology and process, contact us today.

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