by Guest Author | Jul 29, 2015 | Blog, Customer Advisory Board Best Practices
While a customer advisory board (CAB) can deliver a slew of benefits to both CAB members and your company, many organizations fail to take full advantage of opportunities with this group of highly-engaged customers. They may underestimate CAB members as advocates and,...
by Judy Davis | Jul 22, 2015 | Agenda, Blog
The Member Roundtable is a staple of Customer Advisory Board meetings. It’s a fast and efficient way to hear from members at the beginning of the meeting. Typically, this format reinforces points of view that were expressed in advance interviews that shaped the...
by Judy Davis | Jun 22, 2015 | Blog, Meeting Preparation
There are two schools of thought about running customer advisory board meetings. Strictly business, and strictly business plus recreation that builds networking. In formulating how to round out a customer-driven agenda with opportunities to network, Ignite...
by Tatiana Falconi | Jun 9, 2015 | Blog, Member Recruitment
A Customer Advisory Board or Customer Advisory Council is a unique and effective platform to gather your top strategic customers for their input and guidance to shape your business. If you have a very small customer base generating over 80% of revenue, is it worth it...
by Rob Jensen | May 29, 2015 | Blog, Member Recruitment
Sometimes, Ignite is asked by our clients whether prospects can be included as members of their customer advisory boards (CABs). We can appreciate the idea behind their thinking. After all, as CABs generate deeper customer relationships, what better way to push a key...
by Tatiana Falconi | May 11, 2015 | Blog, Member Recruitment
“How do we let members go from our Client Advisory Council without harming existing customer relationships? We want to keep a level of continuity but also want new ideas coming out of the Client Advisory Council.” We often hear that question about Customer...
