by Rob Jensen | Aug 27, 2025 | ABM, Blog
Many B2B companies focus on targeting their solutions to large, enterprise customers. After all, large customers often have deep financial pockets, will stay with proven solutions for a long time, and are usually open to additional, add-on offerings such as training,...
by Rob Jensen | Jul 16, 2025 | Blog, Meeting Preparation, Post-Meeting Follow Up
At the end of your customer advisory board (CAB) meeting, it’s important to capture your members’ feedback of the engagement right away. Doing so will enable your members to provide direct suggestions to meeting content and format. You can use their feedback to...
by Rob Jensen | Jun 18, 2025 | Agenda, Blog, Meeting Preparation
When it comes to initiating an agenda for your next customer advisory board (CAB) meeting, most companies have a lot of ideas of what they want to tell their customers – upcoming products, product use demos, corporate strategies, exciting sales or marketing programs,...
by Rob Jensen | May 28, 2025 | Blog, Meeting Preparation, Post-Meeting Follow Up
Once your customer advisory board (CAB) meeting is concluded, CAB managers should have a clear idea of what to do afterward. As we like to say, the follow up after a CAB meeting is just as important than the meeting itself. Key here will be the creation of your CAB...
by Rob Jensen | Apr 16, 2025 | Blog, Meeting Preparation
Now that you and your team have created (and reviewed) all your customer advisory board (CAB) meeting content, provided meeting instructions to all your attending customers and procured and confirmed all meeting activities, you’re almost ready to hold your actual...
