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Top Six Costs to Incorporate into your Customer Advisory Board Program Plan

Top Six Costs to Incorporate into your Customer Advisory Board Program Plan

by Rob Jensen | May 25, 2022 | Blog, CAB Training, Customer Advisory Board Best Practices, Customer Advisory Board Member Gifts, Strategy & Design

We are often asked about the costs of starting a customer advisory board (CAB) program. And while these can vary based on your budget, program goals, and company size, the first thing to know about starting a CAB is it doesn’t have to be overly expensive — companies...
Starting (or Improving) a Customer Advisory Board? 5 Reasons to Consider CAB Training

Starting (or Improving) a Customer Advisory Board? 5 Reasons to Consider CAB Training

by Rob Jensen | Apr 13, 2022 | Blog, CAB Training

Companies are eager to re-engage with their customers again after the pandemic. Many are starting—or restarting—a customer advisory board (CAB). Often, such programs are assigned to inexperienced marketing folks who must learn on the job—with your best customers as...
Six MORE Tips for Holding Hybrid-Attendance Customer Advisory Board Meetings

Six MORE Tips for Holding Hybrid-Attendance Customer Advisory Board Meetings

by Rob Jensen | Mar 9, 2022 | Blog, Customer Advisory Board Best Practices, Hybrid meetings, Virtual Meeting

While the Covid pandemic may be (finally!) waning or even (hopefully!) coming to an end, we’re seeing a somewhat delayed and mixed reaction from some of our clients. While many eagerly look forward to resuming in-person customer advisory board (CAB) meetings, others...
A Customer Advisory Board Meeting with No PowerPoint? Here’s what to do Instead

A Customer Advisory Board Meeting with No PowerPoint? Here’s what to do Instead

by Rob Jensen | Feb 16, 2022 | Blog, Customer Advisory Board Best Practices, Meeting Preparation

While PowerPoint is an excellent business tool to communicate ideas, its pervasive, constant use has weakened the impact it once had. While professionals may feel naked in front of an audience without it, spectators often lose interest quickly—if not outright groan...
Outsourcing Customer Advisory Board Management: An Idea Whose Time Has Come

Outsourcing Customer Advisory Board Management: An Idea Whose Time Has Come

by Rob Jensen | Feb 2, 2022 | Blog, Strategy & Design

Visualize this scenario: you’re a top executive of a major technology firm or service provider. You’re about to walk into a meeting with your very best customers and/or partners—the revenue from whom will absolutely make or break your company’s business plan for the...
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