by Tatiana Falconi | Dec 14, 2015 | Blog, Strategy & Design
Customer advisory boards (CABs) are highly beneficial and effective across the enterprise (impacting sales, marketing, product management, overall strategy, and more). Get it right, and your company will maximize the impact of the board. Get it wrong, and your company...
by Judy Davis | Dec 4, 2015 | Blog, Strategy & Design
Ask anyone who’s launched a customer advisory board and you’ll hear a range of conversations about how the journey to the first meeting carries inherent risks. Either a long runway for executive buy-in or an executive mandate to make it happen in 10 weeks We spent so...
by Kevin Levi | Dec 22, 2014 | Blog, Metrics & ROI, Strategy & Design
A customer advisory board (aka customer advisory council) can provide a wealth of industry knowledge and insight to the host organization. Garnered during in-person board meetings, all-hands member calls and offline discussions with individual members, this...
by Tatiana Falconi | Nov 3, 2014 | Blog, Metrics & ROI, Strategy & Design
A Customer Advisory Board or Partner Advisory Board can be one of the most impactful and effective marketing programs when done right…with proper planning, execution, management and follow up. Without strong metrics for your Customer Advisory Board (CAB), it...
by Kevin Levi | Jul 7, 2014 | Blog, Strategy & Design
Customer and partner advisory boards provide significant value to both the host company and the members. This value, however, can look very different from board to board. The main reason for this is that there are several different types of boards, each of which has...
by Kevin Levi | May 29, 2014 | Blog, Strategy & Design
Although the benefits an advisory board can bring to an organization are many, there is always a business justification phase one must go through with senior management to gain the necessary budget and approval to form and run such a board. This process can be...
