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Top Six Costs to Incorporate into your Customer Advisory Board Program Plan

Top Six Costs to Incorporate into your Customer Advisory Board Program Plan

by Rob Jensen | May 25, 2022 | Blog, CAB Training, Customer Advisory Board Best Practices, Customer Advisory Board Member Gifts, Strategy & Design

We are often asked about the costs of starting a customer advisory board (CAB) program. And while these can vary based on your budget, program goals, and company size, the first thing to know about starting a CAB is it doesn’t have to be overly expensive — companies...
Six MORE Tips for Holding Hybrid-Attendance Customer Advisory Board Meetings

Six MORE Tips for Holding Hybrid-Attendance Customer Advisory Board Meetings

by Rob Jensen | Mar 9, 2022 | Blog, Customer Advisory Board Best Practices, Hybrid meetings, Virtual Meeting

While the Covid pandemic may be (finally!) waning or even (hopefully!) coming to an end, we’re seeing a somewhat delayed and mixed reaction from some of our clients. While many eagerly look forward to resuming in-person customer advisory board (CAB) meetings, others...
A Customer Advisory Board Meeting with No PowerPoint? Here’s what to do Instead

A Customer Advisory Board Meeting with No PowerPoint? Here’s what to do Instead

by Rob Jensen | Feb 16, 2022 | Blog, Customer Advisory Board Best Practices, Facilitation, Meeting Preparation

While PowerPoint is an excellent business tool to communicate ideas, its pervasive, constant use has weakened the impact it once had. While professionals may feel naked in front of an audience without it, spectators often lose interest quickly—if not outright groan...
Ryder Describes Five Keys to Customer Advisory Board Program Success

Ryder Describes Five Keys to Customer Advisory Board Program Success

by Rob Jensen | Jan 19, 2022 | Blog, Customer Advisory Board Best Practices, Strategy & Design

When it comes to learning best practice advice towards optimally managing a customer advisory board (CAB) program, you would be hard-pressed to find a better source than Ryder. After all, the successful Fortune 500 company has been running four distinct CABs for over...
Not a One-Time Event: How to Make Your Customer Advisory Board an Ongoing Program

Not a One-Time Event: How to Make Your Customer Advisory Board an Ongoing Program

by Rob Jensen | Nov 24, 2021 | Blog, Customer Advisory Board Best Practices

One of the most important concepts to learn – and communicate to your members and internal executives – is that your customer advisory board (CAB) should not be established as a “one-time” meeting or an “event.” Doing so implies that your program is attempting to...
In-Person vs. Virtual: 6 Tips for Managing Hybrid Attendance at Customer Advisory Board Meetings

In-Person vs. Virtual: 6 Tips for Managing Hybrid Attendance at Customer Advisory Board Meetings

by Rob Jensen | Sep 29, 2021 | Blog, Customer Advisory Board Best Practices, Hybrid meetings, Virtual Meeting

With the Covid pandemic and related variants surging, many companies are struggling with their in-person travel and meeting procedures and policies. While they may desire to get “back to normal” operations to bolster their revenue streams, they are faced with...
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