As CAB managers maintain the momentum of the customer advisory board (CAB) programs, one of the key checkpoints on initiative status will be their internal stakeholder meetings. After all, such stakeholders are key to ensuring program success and confirming CAB...
We are sometimes asked by our clients whether they should (or shouldn’t) provide their customer advisory board (CAB) members the presentations from their virtual or in-person (remember those?) meetings. While our standard response is to encourage host companies to...
With customer advisory board (CAB) meetings taking place virtually now and for the foreseeable future, CAB managers and executive sponsors should take steps to ensure these meetings deliver utmost value to their members and their own host companies. While preparation,...
As a customer advisory board (CAB) consultant, it’s always interesting to hear about how other CAB practitioners (who are not our clients) manage their programs. When doing so, it’s a reminder that there are indeed many ways to run a CAB, and every company needs to...
Of all the recommended post-customer advisory board (CAB) meeting deliverables (meeting report, ongoing engagement plan and action tracker), we not only get a lot of questions about how to prioritize, manage and track resulting meeting action items, we see companies...
Ignite is often asked about providing gifts to members for their customer advisory board (CABs) participation. On the one hand, it’s a nice idea and a way to thank members for their commitment to providing guidance to your company. On the other, it’s certainly not...
