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Jump Start the Customer Advisory Board Agenda on Arrival

by Judy Davis | Jan 14, 2016 | Agenda, Blog, Meeting Preparation

Many organizers of customer advisory boards start their in-person meetings with a welcome reception or even a seated dinner.  This type of social setting limits the executive sponsor to a few remarks as members and sponsoring executives mingle for the evening,...

Try a New Twist on Member Roundtable for Your Customer Advisory Board

by Judy Davis | Jul 22, 2015 | Agenda, Blog

The Member Roundtable is a staple of Customer Advisory Board meetings.  It’s a fast and efficient way to hear from members at the beginning of the meeting.  Typically, this format reinforces points of view that were expressed in advance interviews that shaped the...

Balance Use of Industry Analysts for Your Customer Advisory Board

by Rob Jensen | Mar 13, 2015 | Agenda, Blog

Occasionally, Ignite Advisory Group encounters companies that want to leverage industry analysts firms (e.g. Gartner, Forrester, etc.) for their customer advisory board programs. Some might use a particular analyst as a one-time or occasional guest speaker at their...

External Speakers – Risk or Reward for Customer Advisory Board Meetings?

by Judy Davis | Dec 5, 2014 | Agenda, Blog

What’s your risk quotient when you plan the customer-driven agenda  for your Customer Advisory Board meeting?  Two customer advisory board members and three colleagues suggest external speakers that would spark your meeting content and resonate with both members and...

How Customer-Driven Is Your Customer Advisory Board Agenda?

by Judy Davis | Sep 22, 2014 | Agenda, Blog

Most sponsoring companies embrace the notion of a customer-driven agenda for their Customer Advisory Board meetings.  They may even use these phrases when describing how they want the meeting to flow. No talking company heads PowerPoint-free zone Members talk 80% of...

Want an engaging Customer Advisory Board meeting agenda? Use personal interviews

by Tatiana Falconi | Sep 9, 2013 | Agenda, Blog

A top challenge customer advisory board program managers experience is how to create an engaging and compelling Customer Advisory Board or Customer Advisory Council meeting agenda–that doesn’t end up being a glorified sales meeting or death by PowerPoint...
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