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Why CABs Fail (Part 6 of 10): Lack of Creativity and Vision

by Tatiana Falconi | Dec 16, 2013 | Blog, Strategy & Design

Many Customer Advisory Boards (CABs) lack vision and creativity. The vision refers to the joint vision and challenge that you want to solve with your customers. If the vision is relevant and exciting to the CAB members, they will be engaged and involved. Alongside...

Customer Advisory Board Certification Program Recap

by Tatiana Falconi | Dec 9, 2013 | Blog, CAB Training

  The industry’s first CAB (Customer Advisory Board) Manager Certification Program took place November 2013 in San Diego, CA. During two jam-packed days, participants learned actionable knowledge and skills to run a successful Customer Advisory Board from Ignite...

Ignite Advisory Group Launches Industry’s First Customer Advisory Board Benchmarking Service

by Ignite Team | Nov 7, 2013 | Blog, Press Release

New York and San Diego, November 7, 2013 – Ignite Advisory Group, the industry’s number one provider of customer advisory board services serving many of the Fortune 500, today announced the industry’s first customer advisory board (CAB) service to calibrate and...

Why CABs Fail (Part 5 of 10): Unrealistic Timing & Expectations

by Tatiana Falconi | Oct 4, 2013 | Blog, Strategy & Design

A top pitfall of creating a Customer Advisory Board is unrealistic timing. Many times, executives don’t realize that the ideal planning time to implement a Customer Advisory Board is 6 to 8 months, leading up to the inaugural face-to-face meeting. Following that first...

Dell & Iron Mountain to Speak at CAB Manager Certification Program

by Tatiana Falconi | Sep 17, 2013 | Blog, CAB Training

Ignite Advisory Group, the industry’s number one provider of Customer Advisory Board (CAB) services and serving many of the Fortune 500, today announced special guest speakers for the CAB (Customer Advisory Board Manager) Certification Programhappening November 19-20...

Why Customer Advisory Boards Fail (Part 4 of 10): No Peer Exchange

by Tatiana Falconi | Sep 11, 2013 | Blog, Strategy & Design

One of the top benefits that Customer Advisory Board (CAB) members report out of participation in a Customer Advisory Board is networking and peer exchange. A key building block of managing a Customer Advisory Board is to develop peer exchange among the Customer...
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