New York and San Diego, November 7, 2013 – Ignite Advisory Group, the industry’s number one provider of customer advisory board services serving many of the Fortune 500, today announced the industry’s first customer advisory board (CAB) service to calibrate and benchmark performance of an existing board to ensure actionable strategies for delivering strong stakeholder value.

This comprehensive one-of-a-kind service includes:

  • Reviewing all existing CAB materials, charters and meeting summaries
  • Conducting interviews internally with all the CAB stakeholders
  • Interviewing a sampling of board members
  • Delivering a comprehensive report with specific recommendations
  • Benchmarking the CAB’s performance against other CABs Ignite manages

Commenting on this innovative offering, Eyal Danon, President and CEO of Ignite Advisory Group said: “Customer advisory boards can provide the host enterprise or organization with a wealth of insight into product and strategic direction and beyond.  With experience managing over 100 advisory boards, Ignite can put its best practice inventory to work for boards that we do not yet manage.   Helping organizations understand where and how to make improvements that optimize their board’s success will step up the value of the advisory board to the company and their clients.”

Specific, quantifiable metrics to be measured and benchmarked include:

  • Strategic alignment with corporate objectives
  • Level of member involvement, contributions and commitment
  • Insights converted to action
  • Content creation
  • Depth of internal influence CAB has within the organization
  • Sales opportunities uncovered/converted
  • Marketing opportunities uncovered and turned into action

To learn more about this service please visit HERE

About Ignite Advisory Group

Ignite Advisory Group helps leading organizations design and manage world-class customer advisory boards and advisory councils. The company serves a broad range of customers, including Dell, Xerox, Adobe, Aetna, Qualcomm, Iron Mountain, Equifax, Arbor Networks, Neustar, Thomson Reuters and others.  Core offerings include complete project management, workshops, customer advisory board software platform and other professional services related to customer advisory boards. Learn more about Ignite Advisory Group at

Receive Our Quarterly CAB Newsletter

Join Now
Share This