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Failure to Launch: The Cost of NOT Starting Your Customer Advisory Board in 2015

by Rob Jensen | Jan 9, 2015 | Blog, Create a CAB

With the start of 2015 comes the obligatory new year’s resolutions that, studies show, many will attempt but few will actually achieve. While these results may not be surprising in our personal lives, we at Ignite Advisory Group are troubled when companies take a...

Top 5 Actionable Recommendations an Advisory Council Can Deliver

by Kevin Levi | Dec 22, 2014 | Blog, Metrics & ROI, Strategy & Design

A customer advisory board (aka customer advisory council) can provide a wealth of industry knowledge and insight to the host organization. Garnered during in-person board meetings, all-hands member calls and offline discussions with individual members, this...

Ignite Advisory Group Conveys Best Practice Benchmarks to Common Customer Advisory Board Manager Questions

by Ignite Team | Dec 16, 2014 | Blog, Press Release

Customer or Partner Advisory Councils Most Effective When Meeting In-Person Once Per Year, Having 15-18 Active Members and Establishing 2-Year Membership Tenure  SAN DIEGO – Dec. 16, 2014 – Ignite Advisory Group, the leading consultancy in the world focused...

External Speakers – Risk or Reward for Customer Advisory Board Meetings?

by Judy Davis | Dec 5, 2014 | Agenda, Blog

What’s your risk quotient when you plan the customer-driven agenda  for your Customer Advisory Board meeting?  Two customer advisory board members and three colleagues suggest external speakers that would spark your meeting content and resonate with both members and...

Customer Advisory Boards Deliver Highest Impact to Company Solution and Strategic Direction

by Tatiana Falconi | Nov 18, 2014 | Blog, Press Release

New Global Survey from Ignite Advisory Group Sheds Insight as to Where Host Companies Achieve Maximum CAB Benefit  SAN DIEGO – Nov. 18, 2014 – Ignite Advisory Group, the leading consultancy in the world focused exclusively on helping companies manage and optimize...

Customer Advisory Board Topics: Pros, Cons and the Bottom Line

by Rob Jensen | Nov 18, 2014 | Blog, Customer Advisory Board Best Practices

For experienced customer advisory board (CAB) managers, there are some meeting elements that seem to garner divided opinions. Indeed, there are pros and cons to incorporating these elements into your next CAB meeting. Holding Customer Advisory Board Meetings Timed...
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