by Tatiana Falconi | Feb 10, 2016 | Blog, Customer Advisory Board Best Practices, Meeting Preparation
While Ignite does not provide event or meeting planning logistics services, we have years of experience interfacing with this important aspect of planning a Customer Advisory Board (CAB) or Partner Advisory Board. Successful execution of meeting logistics is critical...
by Rob Jensen | Jan 27, 2016 | Blog, Customer Advisory Board Best Practices, Post-Meeting Follow Up
You’ve spent months planning your face-to-face customer advisory board (CAB) meeting. You interviewed each member to ensure your agenda contained topics in which they were interested. You reviewed all internal session presentations to confirm they would serve the...
by Judy Davis | Jan 14, 2016 | Agenda, Blog, Meeting Preparation
Many organizers of customer advisory boards start their in-person meetings with a welcome reception or even a seated dinner. This type of social setting limits the executive sponsor to a few remarks as members and sponsoring executives mingle for the evening,...
by Rob Jensen | Jan 7, 2016 | Blog, Roles & Responsibilities, Strategy & Design
We talk to many customer advisory board (CAB) managers who contact us about their challenges, or at the various industry events we attend, such as the recent CAB.org conference. And while the hurdles they face are often common and shared by their CAB manager...
by Tatiana Falconi | Dec 18, 2015 | Blog, Customer Advisory Board Best Practices
In the customer advisory board implementation process blog post part 1, I covered customer advisory board best practices in stage 1 (Align) and stage two (Design and Plan). The final stage is Deliver and Implement. Following customer advisory board implementation,...
by Tatiana Falconi | Dec 14, 2015 | Blog, Strategy & Design
Customer advisory boards (CABs) are highly beneficial and effective across the enterprise (impacting sales, marketing, product management, overall strategy, and more). Get it right, and your company will maximize the impact of the board. Get it wrong, and your company...
