by Rob Jensen | Nov 19, 2025 | Blog, Career
As I retire from a 30-year career spent in high-tech marketing and consulting, I cannot help but look back and remember the myriad jobs I’ve held and the people I’ve worked with. It was a career spent with many successes and highs – and seemingly just as many...
by Rob Jensen | Oct 29, 2025 | Blog, Strategy & Design
As I wind up my eleven years at Ignite Advisory Group, and wrap up a 30-year career spent in B2B technology marketing, I am reminded of the late, debatably great talk show host, Jerry Springer. Jerry would always close his show with his quiet “final thoughts” segment...
by Rob Jensen | Aug 27, 2025 | ABM, Blog
Many B2B companies focus on targeting their solutions to large, enterprise customers. After all, large customers often have deep financial pockets, will stay with proven solutions for a long time, and are usually open to additional, add-on offerings such as training,...
by Rob Jensen | Jul 16, 2025 | Blog, Meeting Preparation, Post-Meeting Follow Up
At the end of your customer advisory board (CAB) meeting, it’s important to capture your members’ feedback of the engagement right away. Doing so will enable your members to provide direct suggestions to meeting content and format. You can use their feedback to...
by Rob Jensen | Jun 18, 2025 | Agenda, Blog, Meeting Preparation
When it comes to initiating an agenda for your next customer advisory board (CAB) meeting, most companies have a lot of ideas of what they want to tell their customers – upcoming products, product use demos, corporate strategies, exciting sales or marketing programs,...
by Rob Jensen | May 28, 2025 | Blog, Meeting Preparation, Post-Meeting Follow Up
Once your customer advisory board (CAB) meeting is concluded, CAB managers should have a clear idea of what to do afterward. As we like to say, the follow up after a CAB meeting is just as important than the meeting itself. Key here will be the creation of your CAB...
