Ignite Advisory Group Blog
Top 5 Mistakes Customer Advisory Board Managers Make
Customer Advisory Board Defined A customer advisory board is a targeted group of executives from your customer or partner organizations who work with your senior management team to address industry challenges and guide your product and company vision and strategy. A...
Without Strong Metrics, Your Customer Advisory Board Will Fail
A Customer Advisory Board or Partner Advisory Board can be one of the most impactful and effective marketing programs when done right...with proper planning, execution, management and follow up. Without strong metrics for your Customer Advisory Board (CAB), it will...
Is Everyone Being Heard in Your Customer Advisory Board Meeting?
After six months to a year of planning to create your customer-driven agenda, your Customer Advisory Board convenes. At the first break, the sponsoring company Customer Advisory Board team is concerned – okay, they are panicked – because the discussion is not staying...
Customer Advisory Board Members Add Nine Percent New, Incremental Revenue to Host Companies
Customer Advisory Board (CAB) Participants Purchase More, Have Higher Satisfaction Rates than Non-CAB Customers
Facilitating Your Company’s Customer Advisory Board (and Other Career-Limiting Scenarios)
So, you’ve volunteered (or possibly been directed) to facilitate the next meeting of your company’s customer advisory board. Congratulations! Such a high-profile assignment should surely garner you heaps of praise from your superiors for skillfully managing this...
5 Customer Advisory Board Lessons Learned from Oracle
This month we are featuring the perspective of one of our clients, Lauren Harris, Director of Marketing and Executive Programs at Oracle, about her lessons learned from managing Customer Advisory Boards. 5 Tips: Creating B2B, C-level Engagement According to...
Customer Advisory Board Topics
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