Customer Advisory Board Best Practices Blog
Post-Customer Advisory Board Meeting: Five Action Tracking Must-Do Tips
Of all the recommended post-customer advisory board (CAB) meeting deliverables (meeting report, ongoing engagement plan and action tracker), we not only get a lot of questions about how to prioritize, manage and track resulting meeting action items, we see companies...
Customer Advisory Board Conference 2019 Recap – Here’s What You Missed
The annual CustomerAdvisoryBoard.org conference took place December 5th, 2019 in Boston. Over 50 customer advisory board and marketing professionals joined the annual conference to hear and share customer advisory board strategy and best practices. Here’s what each...
Why Interview Customer Advisory Board Members? 8 Tips for Success
When guiding our clients to establish and manage their customer advisory board (CAB) programs, we’re sometimes asked about the need to interview CAB members in advance of an upcoming meeting. After all, as CAB managers may attest, they “already know” the challenges...
Customer Advisory Board Member Gifts: 5 Tips to Consider
Ignite is often asked about providing gifts to members for their customer advisory board (CABs) participation. On the one hand, it’s a nice idea and a way to thank members for their commitment to providing guidance to your company. On the other, it’s certainly not...
What’s in a Name? Three Tips for Setting a Powerful Customer Advisory Board Theme
When creating and designing a customer advisory board (CAB) initiative, one aspect that tends to get overlooked or undervalued by CAB managers and executive sponsors is the creation of the program theme. In fact, many companies simply name their customer advisory...
Stop Doing THIS before your First Customer Advisory Board Meeting!
With over 300 customer advisory board engagements with our clients helping them establish and manage successful customer advisory board programs, we’ve seen a lot of what works well – as well as what doesn’t. Although we love to provide guidance in our blogs on how to...
Four Crucial Elements to Determine in an Customer Advisory Board Executive Sponsor Kickoff
When initiating a customer advisory board (CAB) initiative, it’s crucial to enlist the support of a strong customer advisory council executive sponsor to oversee the initiative, communicate its findings and implications to the rest of the management team, and ensure...
Customer Advisory Board .org Conference 2018 Recap: Customer Advisory Board Best Practices Shared by Iron Mountain, U.S. Bank, Citrix, Ignite, Smartsheet, and Sagitec
The annual Customer Advisory Board.org conference took place December 4, 2018 in Boston. At the annual gathering, over 40 customer advisory board and marketing professionals came together to hear and share customer advisory board strategy and best practices. Here's a...
Top Five Customer Advisory Board Facilitation Challenges – and Solutions
During a recent Ignite webinar, our experts described techniques to effectively facilitate customer advisory board (CAB) meetings. After all, facilitation is constant challenge for companies who attempt to do this themselves with little experience or understanding of...
12 Questions Customer Advisory Council Session Owners Must Answer Before Their Next In-Person Meeting (PART 2)
Customer advisory council (CAC; also known as a customer advisory board or client advisory panel) session owners need to examine their role in their upcoming in-person meeting and be able to clearly answer important questions about their topic and content in order to...
