Customer Advisory Board Best Practices Blog
Four Crucial Elements to Determine in an Customer Advisory Board Executive Sponsor Kickoff
When initiating a customer advisory board (CAB) initiative, it’s crucial to enlist the support of a strong customer advisory council executive sponsor to oversee the initiative, communicate its findings and implications to the rest of the management team, and ensure...
Customer Advisory Board .org Conference 2018 Recap: Customer Advisory Board Best Practices Shared by Iron Mountain, U.S. Bank, Citrix, Ignite, Smartsheet, and Sagitec
The annual Customer Advisory Board.org conference took place December 4, 2018 in Boston. At the annual gathering, over 40 customer advisory board and marketing professionals came together to hear and share customer advisory board strategy and best practices. Here's a...
Top Five Customer Advisory Board Facilitation Challenges – and Solutions
During a recent Ignite webinar, our experts described techniques to effectively facilitate customer advisory board (CAB) meetings. After all, facilitation is constant challenge for companies who attempt to do this themselves with little experience or understanding of...
12 Questions Customer Advisory Council Session Owners Must Answer Before Their Next In-Person Meeting (PART 2)
Customer advisory council (CAC; also known as a customer advisory board or client advisory panel) session owners need to examine their role in their upcoming in-person meeting and be able to clearly answer important questions about their topic and content in order to...
12 Questions Customer Advisory Council Session Owners Must Answer Before Their Next In-Person Meeting (PART 1)
In talking to various customer advisory council (also known as a customer advisory board or client advisory panel) managers and session owners about their next meeting, they are often eager to tell their members the latest developments within their companies or...
Five Traits of Successful Client Advisory Board Program Managers
After a decade of working with Fortune 500 companies and completing more than 200 successful engagements, we at Ignite Advisory Group have worked with some outstanding client advisory board (CAB) program managers. These are the point people tasked with the day-to-day...
Clearing any Misconception: What Client Advisory Councils are NOT
On our blog, we at Ignite Advisory Group have communicated the many benefits of running a robust client advisory council (also known as client advisory panels or customer advisory boards), as well as guidance for making them run as efficiently as possible. And while...
When Customer Advisory Boards Go Right: Ryder Customer Engagement Recognized for Excellence
We at Ignite are always pleased to provide tips and guidance to customer advisory board (CAB) program managers and executive sponsors towards improving their programs, and even what to do if things go wrong. Thus, it’s great to see what can happen when a CAB program...
CABorgConf 2017 Recap: Largest Gathering of Customer Advisory Board Practitioners
Over 40 customer advisory board practitioners attended the annual Customer Advisory Board.org conference December 5, 2017 in San Mateo, CA. CAB professionals from Forrester, Oracle, Adobe, Transunion, Pindrop and more shared customer advisory board best practices,...
Various Customer Engagement Methods: Pros and Cons
We at Ignite sometimes talk to prospects who utilize different methods of engaging with their customer base. While some firms seem to employ comprehensive programs to gather input from their clients, others claim to have customer engagement covered, but often with...
