Customer Advisory Board Best Practices Blog
Five Traits of Successful Client Advisory Board Program Managers
After a decade of working with Fortune 500 companies and completing more than 200 successful engagements, we at Ignite Advisory Group have worked with some outstanding client advisory board (CAB) program managers. These are the point people tasked with the day-to-day...
Clearing any Misconception: What Client Advisory Councils are NOT
On our blog, we at Ignite Advisory Group have communicated the many benefits of running a robust client advisory council (also known as client advisory panels or customer advisory boards), as well as guidance for making them run as efficiently as possible. And while...
When Customer Advisory Boards Go Right: Ryder Customer Engagement Recognized for Excellence
We at Ignite are always pleased to provide tips and guidance to customer advisory board (CAB) program managers and executive sponsors towards improving their programs, and even what to do if things go wrong. Thus, it’s great to see what can happen when a CAB program...
CABorgConf 2017 Recap: Largest Gathering of Customer Advisory Board Practitioners
Over 40 customer advisory board practitioners attended the annual Customer Advisory Board.org conference December 5, 2017 in San Mateo, CA. CAB professionals from Forrester, Oracle, Adobe, Transunion, Pindrop and more shared customer advisory board best practices,...
Various Customer Engagement Methods: Pros and Cons
We at Ignite sometimes talk to prospects who utilize different methods of engaging with their customer base. While some firms seem to employ comprehensive programs to gather input from their clients, others claim to have customer engagement covered, but often with...
Six MORE Tips for Ensuring Successful Customer Advisory Board Conference Calls (PART 2)
Interim conference calls are an important part of a robust customer advisory board program, and crucial in keeping the discussion going in-between meetings. They can also be referred to as “virtual meetings,” as they will likely include online content, such as...
Six Tips for Ensuring Successful Customer Advisory Board Conference Calls (PART 1)
Successful customer advisory board (CAB) managers know that their program is much more than yearly in-person meetings. In fact, a key to a strong client advisory board program is keeping the conversation going between face-to-face gatherings, so meeting outcomes,...
7 Customer Advisory Board Member Recruiting Tips
If your customer advisory board (CAB) program fell short of expectations this year, the problem may lie in your client advisory council membership; either in recruiting them or keeping them involved in your engagement program. After all, this is a common hurdle we...
Why You Shouldn’t Time Customer Advisory Board Meetings with Other Events
With today’s busy schedules and overbooked executive calendars, it may be tempting for customer advisory board (CAB) or partner advisory board managers to try to time their next advisory council meeting adjacent to another industry conference, or perhaps even one of...
Partnering with Customer Advisory Board Consultants for Program (and Your Own) Success
We at Ignite are very proud of the relationships we have created with our clients over the years to create and manage world-class customer advisory board (CAB) programs – over 200 client engagements and going strong. Indeed, the very key to a successful CAB program is...
