Ignite Advisory Group Blog
Starting (or Improving) a Customer Advisory Board? 5 Reasons to Consider CAB Training
Companies are eager to re-engage with their customers again after the pandemic. Many are starting—or restarting—a customer advisory board (CAB). Often, such programs are assigned to inexperienced marketing folks who must learn on the job—with your best customers as...
Six MORE Tips for Holding Hybrid-Attendance Customer Advisory Board Meetings
While the Covid pandemic may be (finally!) waning or even (hopefully!) coming to an end, we’re seeing a somewhat delayed and mixed reaction from some of our clients. While many eagerly look forward to resuming in-person customer advisory board (CAB) meetings, others...
A Customer Advisory Board Meeting with No PowerPoint? Here’s what to do Instead
While PowerPoint is an excellent business tool to communicate ideas, its pervasive, constant use has weakened the impact it once had. While professionals may feel naked in front of an audience without it, spectators often lose interest quickly—if not outright groan...
Outsourcing Customer Advisory Board Management: An Idea Whose Time Has Come
Visualize this scenario: you’re a top executive of a major technology firm or service provider. You’re about to walk into a meeting with your very best customers and/or partners—the revenue from whom will absolutely make or break your company’s business plan for the...
Ryder Describes Five Keys to Customer Advisory Board Program Success
When it comes to learning best practice advice towards optimally managing a customer advisory board (CAB) program, you would be hard-pressed to find a better source than Ryder. After all, the successful Fortune 500 company has been running four distinct CABs for over...
Not a One-Time Event: How to Make Your Customer Advisory Board an Ongoing Program
One of the most important concepts to learn – and communicate to your members and internal executives – is that your customer advisory board (CAB) should not be established as a “one-time” meeting or an “event.” Doing so implies that your program is attempting to...
