by Rob Jensen | Mar 20, 2024 | Blog, Customer Advisory Board Best Practices, Facilitation, Meeting Preparation
In these days of ever-shrinking attention spans, less tolerance for sales messaging and overscheduled professionals, the era of long PowerPoint presentations may be coming to an end. Indeed, PowerPoint is designed for one-way presentations to an audience (not unlike a...
by Rob Jensen | Feb 28, 2024 | Blog, Customer Advisory Board Best Practices, Strategy & Design
Sometimes during our webinars we are asked where user groups stand in relation to customer advisory boards (CABs). It can be understandable where perceived overlap may occur in the minds of marketers. The differences, as you might expect from our perspective, are...
by Rob Jensen | Jan 10, 2024 | Blog, Customer Advisory Board Best Practices, Strategy & Design
We sometimes talk to customer marketing professionals – especially those working for large companies – who tell us their firms operate multiple customer advisory boards (CABs). These CABs are often focused around different products, industries, participants, regions...
by Rob Jensen | Oct 25, 2023 | Blog, Customer Advisory Board Best Practices, Meeting Preparation
While taking notes during a customer advisory board (CAB) meeting isn’t rocket science, it’s a task not to be taken lightly either. After all, your company likely invested much work and resources to prepare for and hold the meeting. And have your best customers travel...
by Rob Jensen | Jul 26, 2023 | Blog, Member Recruitment
When initiating a customer advisory board (CAB) program, one of the first hurdles often faced by host companies is recruiting customers to join their initiative. As such, the enthusiasm and momentum present at the start of the CAB program launch can get bogged down....
