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Five Ways Customer Advisory Boards Differ from User Groups

Five Ways Customer Advisory Boards Differ from User Groups

by Rob Jensen | Feb 28, 2024 | Blog, Customer Advisory Board Best Practices, Strategy & Design

Sometimes during our webinars we are asked where user groups stand in relation to customer advisory boards (CABs). It can be understandable where perceived overlap may occur in the minds of marketers. The differences, as you might expect from our perspective, are...
Managing Multiple Customer Advisory Boards: Five Tips for Companies and Customer Marketers

Managing Multiple Customer Advisory Boards: Five Tips for Companies and Customer Marketers

by Rob Jensen | Jan 10, 2024 | Blog, Customer Advisory Board Best Practices, Strategy & Design

We sometimes talk to customer marketing professionals – especially those working for large companies – who tell us their firms operate multiple customer advisory boards (CABs).  These CABs are often focused around different products, industries, participants, regions...
Eleven Tips for Taking Customer Advisory Board Meeting Notes

Eleven Tips for Taking Customer Advisory Board Meeting Notes

by Rob Jensen | Oct 25, 2023 | Blog, Customer Advisory Board Best Practices, Meeting Preparation

While taking notes during a customer advisory board (CAB) meeting isn’t rocket science, it’s a task not to be taken lightly either. After all, your company likely invested much work and resources to prepare for and hold the meeting. And have your best customers travel...
Five CAB Member Recruiting Hurdles (and How to Overcome Them)

Five CAB Member Recruiting Hurdles (and How to Overcome Them)

by Rob Jensen | Jul 26, 2023 | Blog, Member Recruitment

When initiating a customer advisory board (CAB) program, one of the first hurdles often faced by host companies is recruiting customers to join their initiative. As such, the enthusiasm and momentum present at the start of the CAB program launch can get bogged down....
Top 5 Things to Send to CAB Members Before Your Next Meeting

Top 5 Things to Send to CAB Members Before Your Next Meeting

by Rob Jensen | Jun 28, 2023 | Blog, Meeting Preparation

If you’ve organized your next customer advisory board (CAB) meeting, procured your event site, garnered about a dozen member RSVPs, and created and reviewed all materials and sessions in advance, congratulations! You are well on your way to holding an outstanding,...
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