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Ryder Describes Five Keys to Customer Advisory Board Program Success

Ryder Describes Five Keys to Customer Advisory Board Program Success

by Rob Jensen | Jan 19, 2022 | Blog, Customer Advisory Board Best Practices, Strategy & Design

When it comes to learning best practice advice towards optimally managing a customer advisory board (CAB) program, you would be hard-pressed to find a better source than Ryder. After all, the successful Fortune 500 company has been running four distinct CABs for over...
Not a One-Time Event: How to Make Your Customer Advisory Board an Ongoing Program

Not a One-Time Event: How to Make Your Customer Advisory Board an Ongoing Program

by Rob Jensen | Nov 24, 2021 | Blog, Customer Advisory Board Best Practices

One of the most important concepts to learn – and communicate to your members and internal executives – is that your customer advisory board (CAB) should not be established as a “one-time” meeting or an “event.” Doing so implies that your program is attempting to...
Customer Advisory Board Members Not Showing Up to Meetings? Top 5 Reasons Why (And What You Can Do About Them)

Customer Advisory Board Members Not Showing Up to Meetings? Top 5 Reasons Why (And What You Can Do About Them)

by Rob Jensen | Oct 27, 2021 | Blog, Member Recruitment

Well-run customer advisory boards (CABs) usually get a high percentage of member attendees at meetings (either in-person or virtual). And why not – these engagements should offer your members the opportunity to learn about potential solutions to shared challenges,...
In-Person vs. Virtual: 6 Tips for Managing Hybrid Attendance at Customer Advisory Board Meetings

In-Person vs. Virtual: 6 Tips for Managing Hybrid Attendance at Customer Advisory Board Meetings

by Rob Jensen | Sep 29, 2021 | Blog, Customer Advisory Board Best Practices, Hybrid meetings, Virtual Meeting

With the Covid pandemic and related variants surging, many companies are struggling with their in-person travel and meeting procedures and policies. While they may desire to get “back to normal” operations to bolster their revenue streams, they are faced with...
Customer Advisory Board Success: Fireside Chat with Banking Veteran Jeff Rankin

Customer Advisory Board Success: Fireside Chat with Banking Veteran Jeff Rankin

by Rob Jensen | Apr 28, 2021 | Blog, Customer Advisory Board Best Practices

When it comes to learning how to run a successful customer advisory board (CAB), it’s always insightful to learn first-hand how some companies are doing it well. I had the pleasure of conducting an informal, “fireside” chat with Jeff Rankin, a former executive of U.S....
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