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Balance Use of Industry Analysts for Your Customer Advisory Board

by Rob Jensen | Mar 13, 2015 | Agenda, Blog

Occasionally, Ignite Advisory Group encounters companies that want to leverage industry analysts firms (e.g. Gartner, Forrester, etc.) for their customer advisory board programs. Some might use a particular analyst as a one-time or occasional guest speaker at their...

Failure to Launch: The Cost of NOT Starting Your Customer Advisory Board in 2015

by Rob Jensen | Jan 9, 2015 | Blog, Create a CAB

With the start of 2015 comes the obligatory new year’s resolutions that, studies show, many will attempt but few will actually achieve. While these results may not be surprising in our personal lives, we at Ignite Advisory Group are troubled when companies take a...

Customer Advisory Board Topics: Pros, Cons and the Bottom Line

by Rob Jensen | Nov 18, 2014 | Blog, Customer Advisory Board Best Practices

For experienced customer advisory board (CAB) managers, there are some meeting elements that seem to garner divided opinions. Indeed, there are pros and cons to incorporating these elements into your next CAB meeting. Holding Customer Advisory Board Meetings Timed...

Facilitating Your Company’s Customer Advisory Board (and Other Career-Limiting Scenarios)

by Rob Jensen | Oct 16, 2014 | Blog, Customer Advisory Board Best Practices, Facilitation

So, you’ve volunteered (or possibly been directed) to facilitate the next meeting of your company’s customer advisory board. Congratulations! Such a high-profile assignment should surely garner you heaps of praise from your superiors for skillfully managing this...
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