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Now What? Top 3 Must-Have Deliverables to Create After Your Customer Advisory Board Meeting

by Rob Jensen | Jan 27, 2016 | Blog, Customer Advisory Board Best Practices, Post-Meeting Follow Up

You’ve spent months planning your face-to-face customer advisory board (CAB) meeting. You interviewed each member to ensure your agenda contained topics in which they were interested. You reviewed all internal session presentations to confirm they would serve the...

Guide to Being a Strong Customer Advisory Board Executive Sponsor

by Rob Jensen | Jan 7, 2016 | Blog, Roles & Responsibilities, Strategy & Design

We talk to many customer advisory board (CAB) managers who contact us about their challenges, or at the various industry events we attend, such as the recent CAB.org conference. And while the hurdles they face are often common and shared by their CAB manager...

Measuring the Success of Your Customer Advisory Board, Part 2: Product Feedback, Marketing, and Social Media

by Rob Jensen | Nov 6, 2015 | Blog, Metrics & ROI

As we’re well into the final quarter of calendar year, many customer advisory board (CAB) managers may be steeped in making plans for next year. Since many managers may be looking back and examining customer advisory board return on investment (ROI) and success, this...

Measuring the Success of Your Customer Advisory Board, Part 1: Revenue, Loyalty and New Customers

by Rob Jensen | Oct 16, 2015 | Blog, Metrics & ROI

As we approach the end of calendar year 2015, many customer advisory board (CAB) managers will be looking ahead to their plans and budgets for 2016. As part of this, they may be asked to provide some measurement or return on investment (ROI) data on their CAB...

When Customer Advisory Boards Attack: What to Do If Things Go Wrong

by Rob Jensen | Sep 16, 2015 | Blog, Customer Advisory Board Best Practices, Facilitation

Having managed hundreds of customer advisory board (CAB) meetings and engagements over the last decade,  Ignite Advisory Group realizes that the vast majority of programs go extremely well, deliver outstanding results, and leave host companies – and more importantly,...
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