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Measuring the Success of Your Customer Advisory Board, Part 2: Product Feedback, Marketing, and Social Media

by Rob Jensen | Nov 6, 2015 | Blog, Metrics & ROI

As we’re well into the final quarter of calendar year, many customer advisory board (CAB) managers may be steeped in making plans for next year. Since many managers may be looking back and examining customer advisory board return on investment (ROI) and success, this...

Measuring the Success of Your Customer Advisory Board, Part 1: Revenue, Loyalty and New Customers

by Rob Jensen | Oct 16, 2015 | Blog, Metrics & ROI

As we approach the end of calendar year 2015, many customer advisory board (CAB) managers will be looking ahead to their plans and budgets for 2016. As part of this, they may be asked to provide some measurement or return on investment (ROI) data on their CAB...

When Customer Advisory Boards Attack: What to Do If Things Go Wrong

by Rob Jensen | Sep 16, 2015 | Blog, Customer Advisory Board Best Practices, Facilitation

Having managed hundreds of customer advisory board (CAB) meetings and engagements over the last decade,  Ignite Advisory Group realizes that the vast majority of programs go extremely well, deliver outstanding results, and leave host companies – and more importantly,...

Blocking and Tackling: Five Essentials for CAB Program Success

by Rob Jensen | Aug 19, 2015 | Blog, Customer Advisory Board Best Practices

With the arrival of late summer comes the highly anticipated (at least by some) NFL football season. Football fans look forward to seeing their star quarterbacks, diva wide-receivers and hard-nosed running backs and linebackers back in action. But those with a deeper...

Five Reasons Why You Shouldn’t Invite Prospects to Your Customer Advisory Board

by Rob Jensen | May 29, 2015 | Blog, Member Recruitment

Sometimes, Ignite is asked by our clients whether prospects can be included as members of their customer advisory boards (CABs). We can appreciate the idea behind their thinking. After all, as CABs generate deeper customer relationships, what better way to push a key...
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