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Why Customer Advisory Boards Fail (Part 3 of 10): CAB Confusion

by Tatiana Falconi | Aug 22, 2013 | Blog, Strategy & Design

Often times, companies create a Customer Advisory Board without thinking through the overall design of the board, including the theme, purpose and reason for the advisory board.One way to provide clarity in the design of your Customer Advisory Board is to identify...

Why Customer Advisory Boards Fail (Part 2 of 10): Short Term Thinking

by Tatiana Falconi | Jul 24, 2013 | Blog, Customer Advisory Board Best Practices, Strategy & Design

Customer Advisory Boards are a long term engagement and initiative for B2B companies. Having a short term perspective with Customer Advisory Boards will damage the quality and impact of the Customer Advisory Board.A well run Customer Advisory Board or Customer...

Why Customer Advisory Boards Fail (Part 1 of 10) [Video Series]

by Tatiana Falconi | Jul 17, 2013 | Blog, Strategy & Design

Customer Advisory Boards are an excellent tool for managing your strategic growth. Many times, we don’t hear about why Customer Advisory Boards do not succeed. Watch our video series on the top reasons why Customer Advisory Boards fail. Reason 1 of 10 why Customer...
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