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Countdown to Your Next Customer Advisory Board Meeting: Your Timeline for Success

Countdown to Your Next Customer Advisory Board Meeting: Your Timeline for Success

by Rob Jensen | Mar 19, 2025 | Blog, Meeting Preparation, Post-Meeting Follow Up, Strategy & Design

Companies often struggle to set a realistic timeline for planning their first—or next—Customer Advisory Board (CAB) meeting. This usually means that they have not left enough time to adequately launch their program and/or plan for their meeting. Sometimes it’s due to...
Numbers to Know When Planning Your Customer Advisory Board Program

Numbers to Know When Planning Your Customer Advisory Board Program

by Rob Jensen | Feb 19, 2025 | Blog, Customer Advisory Board Best Practices, Strategy & Design

We often get questions around best practice “numbers” when initiating or improving a customer advisory board (CAB) program. And while these might vary depending on your company, industry or program maturity, here are the best practice figures we’ve distilled after...
7 Tips for Preparing Your Executives for your Upcoming Customer Advisory Board Meeting

7 Tips for Preparing Your Executives for your Upcoming Customer Advisory Board Meeting

by Rob Jensen | Jan 22, 2025 | Blog, Customer Advisory Board Best Practices, Meeting Preparation, Strategy & Design

Whether you’re starting or improving a customer advisory board (CAB) program, the commitment and participation of your executive team will be crucial in ensuring the success of your initiative. The same goes for planning your initial or upcoming meeting – your...
Holiday Wish List: Top Five Recommendations for Companies Planning CAB Meetings in 2025

Holiday Wish List: Top Five Recommendations for Companies Planning CAB Meetings in 2025

by Rob Jensen | Dec 4, 2024 | Blog, Customer Advisory Board Best Practices, Strategy & Design

As we approach the holidays and end of the calendar year, many companies will be making (or have already made) their customer marketing plans for 2025. As initiating (or re-starting) a customer advisory board (CAB) program may be a part of these plans, we know what it...
Five Tips for Establishing a Strong Foundation for your Customer Advisory Board Program from Industry Experts

Five Tips for Establishing a Strong Foundation for your Customer Advisory Board Program from Industry Experts

by Rob Jensen | Nov 6, 2024 | Blog, Strategy & Design

Recently, we facilitated a session at the Customer Marketing Alliance (CMA) Summit in San Francisco about CABs. The session featured Lauren Johnson, Manager, Advisory Board Programs at Adobe and Rebecca Quinn, Manager, Events at Sunoco (formerly leading events at Uber...
Customer Advisory Board Conference Recap

Customer Advisory Board Conference Recap

by Ignite Team | Oct 29, 2024 | Agenda, Blog, CAB Conference, Meeting Preparation, Strategy & Design

The CAB Conference was back in person last week in Boston, co-located with CustomerXCon. We had an incredible day with close to 50 CAB practitioners and leaders focused on CABs and elevating B2B customer relationships. Attendees had the opportunity to connect, share...
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