by Rob Jensen | May 29, 2024 | Agenda, Blog, Customer Advisory Board Best Practices, Customer Engagement, Meeting Preparation
During our recent customer advisory board (CAB) webinar focused on addressing top questions and challenges, the topic of CAB members learning from each other came up. A webinar participant commented that this aspect was a top benefit for meeting participants. And I...
by Rob Jensen | Mar 20, 2024 | Blog, Customer Advisory Board Best Practices, Facilitation, Meeting Preparation
In these days of ever-shrinking attention spans, less tolerance for sales messaging and overscheduled professionals, the era of long PowerPoint presentations may be coming to an end. Indeed, PowerPoint is designed for one-way presentations to an audience (not unlike a...
by Rob Jensen | Oct 25, 2023 | Blog, Customer Advisory Board Best Practices, Meeting Preparation
While taking notes during a customer advisory board (CAB) meeting isn’t rocket science, it’s a task not to be taken lightly either. After all, your company likely invested much work and resources to prepare for and hold the meeting. And have your best customers travel...
by Rob Jensen | Jun 28, 2023 | Blog, Meeting Preparation
If you’ve organized your next customer advisory board (CAB) meeting, procured your event site, garnered about a dozen member RSVPs, and created and reviewed all materials and sessions in advance, congratulations! You are well on your way to holding an outstanding,...
by Rob Jensen | Oct 26, 2022 | Blog, Meeting Preparation
After over a decade of working with Fortune 500 and leading growth companies, we’ve facilitated hundreds of successful customer advisory board (CAB) meetings. Those companies who invest the time, resources and budget to create a successful CAB program and meetings are...
by Rob Jensen | Feb 16, 2022 | Blog, Customer Advisory Board Best Practices, Facilitation, Meeting Preparation
While PowerPoint is an excellent business tool to communicate ideas, its pervasive, constant use has weakened the impact it once had. While professionals may feel naked in front of an audience without it, spectators often lose interest quickly—if not outright groan...
