by Rob Jensen | May 28, 2025 | Blog, Meeting Preparation, Post-Meeting Follow Up
Once your customer advisory board (CAB) meeting is concluded, CAB managers should have a clear idea of what to do afterward. As we like to say, the follow up after a CAB meeting is just as important than the meeting itself. Key here will be the creation of your CAB...
by Rob Jensen | Apr 16, 2025 | Blog, Meeting Preparation
Now that you and your team have created (and reviewed) all your customer advisory board (CAB) meeting content, provided meeting instructions to all your attending customers and procured and confirmed all meeting activities, you’re almost ready to hold your actual...
by Rob Jensen | Mar 19, 2025 | Blog, Meeting Preparation, Post-Meeting Follow Up, Strategy & Design
Companies often struggle to set a realistic timeline for planning their first—or next—Customer Advisory Board (CAB) meeting. This usually means that they have not left enough time to adequately launch their program and/or plan for their meeting. Sometimes it’s due to...
by Rob Jensen | Jan 22, 2025 | Blog, Customer Advisory Board Best Practices, Meeting Preparation, Strategy & Design
Whether you’re starting or improving a customer advisory board (CAB) program, the commitment and participation of your executive team will be crucial in ensuring the success of your initiative. The same goes for planning your initial or upcoming meeting – your...
by Ignite Team | Oct 29, 2024 | Agenda, Blog, CAB Conference, Meeting Preparation, Strategy & Design
The CAB Conference was back in person last week in Boston, co-located with CustomerXCon. We had an incredible day with close to 50 CAB practitioners and leaders focused on CABs and elevating B2B customer relationships. Attendees had the opportunity to connect, share...
by Rob Jensen | Sep 25, 2024 | Blog, Customer Advisory Board Best Practices, Meeting Preparation
So you’ve held your customer advisory board (CAB) meeting, and it seems to have gone well – congratulations! You probably (hopefully) have pages of notes from your meeting note taker. You’ve got sheets of marked up flip charts and whiteboards, and plenty of...
