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Planning Virtual Customer Advisory Board Meeting Social Activities: Pros and Cons to Consider

Planning Virtual Customer Advisory Board Meeting Social Activities: Pros and Cons to Consider

by Rob Jensen | Feb 24, 2021 | Blog, Virtual Meeting

With customer advisory board (CAB) meetings continuing to take place virtually, many host companies are attempting to re-create the face-to-face experience for their members as much as possible online. As such, in addition to their standard meeting agenda and content,...
Thinking about launching a customer advisory board? Here are some resources for how to build a business case for your CAB

Thinking about launching a customer advisory board? Here are some resources for how to build a business case for your CAB

by Tatiana Falconi | Feb 16, 2021 | Blog, Create a CAB, Strategy & Design

If you are planning on launching a customer advisory board, one of the first critical steps is to gather all the information that goes into creating a business case for the board. Perhaps your management team has asked you to create a business case to justify the...
Providing Customer Advisory Board Meeting Presentations: Pros and Cons to Consider

Providing Customer Advisory Board Meeting Presentations: Pros and Cons to Consider

by Rob Jensen | Jan 27, 2021 | Blog, Customer Advisory Board Best Practices, Post-Meeting Follow Up

We are sometimes asked by our clients whether they should (or shouldn’t) provide their customer advisory board (CAB) members the presentations from their virtual or in-person (remember those?) meetings. While our standard response is to encourage host companies to...
Complete Guide to Starting Your Customer Advisory Board

Complete Guide to Starting Your Customer Advisory Board

by Rob Jensen | Dec 22, 2020 | Blog, Create a CAB, Meeting Preparation, Strategy & Design

Most B2B executives acknowledge the importance of engaging with customers. After all, there is much to gain by asking your best customers their feedback to your products and services, their suggestions for additional, unfulfilled needs, their perspectives on their...
Preparing for Virtual Customer Advisory Board Meetings: Five Must-Do Tips

Preparing for Virtual Customer Advisory Board Meetings: Five Must-Do Tips

by Rob Jensen | Nov 18, 2020 | Blog, Customer Advisory Board Best Practices, Meeting Preparation, Virtual Meeting

With customer advisory board (CAB) meetings taking place virtually now and for the foreseeable future, CAB managers and executive sponsors should take steps to ensure these meetings deliver utmost value to their members and their own host companies. While preparation,...
Customer Advisory Board Meeting Gifts: Six Virtual Tips and Ideas

Customer Advisory Board Meeting Gifts: Six Virtual Tips and Ideas

by Rob Jensen | Oct 21, 2020 | Blog, Virtual Meeting

With customer advisory board (CAB) meetings being conducted online, you may be wondering whether or not to send any materials or gifts to your CAB members in advance of your next virtual meeting. As I’ve written previously, while client advisory board member gifts are...
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