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5 Things Every Customer Advisory Board Must Do

by Kevin Levi | Aug 11, 2014 | Blog, Customer Advisory Board Best Practices

Every customer advisory board or partner advisory board is different and so is the value it generates.  Regardless, however, every board ought to provide certain foundational benefits to the host organization independent of focus, membership profile, meeting cadence,...

3 Customer Advisory Board Pitfalls if Not Properly Trained

by Kevin Levi | Jul 28, 2014 | Blog, CAB Training

A customer advisory board and/or partner advisory board can provide a cadre of benefits to your organization, but this is only true if your board is launched and managed correctly. If it is not run properly, however, there are just about as many pitfalls that can come...

Ignite Advisory Group Announces a New U.S. East Coast Location for the Customer Advisory Board Manager Certification Program

by Ignite Team | Jul 25, 2014 | Blog, Press Release

New York and SAN DIEGO, April 29, 2014 – Ignite Advisory Group, the industry’s number one provider of Customer Advisory Board services and serving many of the Fortune 500, today announced a new U.S. east coast location for the Customer Advisory Board (CAB) Manager...

The 3 Types of Customer / Partner Advisory Boards

by Kevin Levi | Jul 7, 2014 | Blog, Strategy & Design

Customer and partner advisory boards provide significant value to both the host company and the members.  This value, however, can look very different from board to board.  The main reason for this is that there are several different types of boards, each of which has...

Justifying an Advisory Board to Management

by Kevin Levi | May 29, 2014 | Blog, Strategy & Design

Although the benefits an advisory board can bring to an organization are many, there is always a business justification phase one must go through with senior management to gain the necessary budget and approval to form and run such a board.  This process can be...

Why Customer Advisory Boards Fail (Part 7 of 10): No Executive Ownership

by Tatiana Falconi | May 23, 2014 | Blog, Roles & Responsibilities, Strategy & Design

Companies experience many challenges related to creating and managing a successful Customer Advisory Board or Partner Advisory Board. Some of those challenges include: Establishing and maintaining executive commitment. Developing a shared vision or theme that helps to...
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